Rencana strategi bisnis Metro Barberia

Ilham, Ahmad Oktaviawan (2021) Rencana strategi bisnis Metro Barberia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan dari industri jasa di dunia sangatlah berkembang dengan baik di era sekarang terutama di Indonesia. Barbershop, bisnis yang sudah sangat menjamur di Indonesia dengan data yang telah terbukti dari tahun ke tahun. Dari data yang telah penulis teliti dari data yang telah terolah, dari situlah penulis melihat adanya “kesempatan” untuk membuka bisnis Barbershop yang bergerak di industri jasa. Penelitian ini merupakan penelitian kualitatif dikarenakan bersifat deskriptif dan penulis menganalisa analisis ini dengan pendekatan induktif. Hasil dari penelitian bahwa kepuasan dari pelanggan, kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, dan faktor kepercayaan pelanggan berpengaruh positif terhadap kepuasan pelanggan. Berdasarkan dari hasil penelitian, dapat disimpulkan bahwa peningkatan kepuasan pelanggan dipengaruhi secara positif oleh harga, kualitas akan pelayanan, dan kepercayaan dari pelanggan.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Ilham, Ahmad Oktaviawan
NIM00000023769
ahmadokto@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Handoko, Lim
NIDN0308125701
UNSPECIFIED
Uncontrolled Keywords: Barbershop; Industri jasa; Kepuasan pelanggan
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 13650 not found.
Date Deposited: 14 Jan 2022 18:04
Last Modified: 04 Mar 2022 00:56
URI: http://repository.uph.edu/id/eprint/44507

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