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Analisa pengaruh cognitive experiential state, affective experiental, melalui e-satisfaction, etrust terhadap e-loyalty e-commerce bukalapak

Amandianto, Raden Ardi (2022) Analisa pengaruh cognitive experiential state, affective experiental, melalui e-satisfaction, etrust terhadap e-loyalty e-commerce bukalapak. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini meneliti pengaruh cognitive experiental state dan affective expriental state melalui e-satisfaction dan e-trust terhadap e-loyalty pelanggan Bukalapak. Alat analisis yang digunakan adalah PLS-SEM dengan jumlah sampel sebanyak 192 responden. Hasil penelitian menunjukan cognitive experiental state dan affective experiental state berpengaruh positif signifikan terhadap e-satisfaction kemudian e- satisfaction berpengaruh positif signifikan terhadap e-trust serta e- statisfaction dan e-trust berpengaruh positif signifikan terhadap e-loyalty pengguna Bukalapak
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Amandianto, Raden Ardi
NIM01011170170
ardiamandianto@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Contributor
Patria, Danet Arya
NIDN0325017206
danet.patria@uph.edu
Uncontrolled Keywords: Bukalapak, e-loyalty, cognitive experiental state and affective experiental state
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 14131 not found.
Date Deposited: 15 Jan 2022 04:10
Last Modified: 15 Jan 2022 04:10
URI: http://repository.uph.edu/id/eprint/44519

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