Pengaruh information quality, customer experience, price dan service quality terhadap purchase intention dengan menggunakan customer perceived value sebagai variabel mediasi (studi pada aplikasi gofood terhadap generasi milenial

Gaberamos, Orlando (2022) Pengaruh information quality, customer experience, price dan service quality terhadap purchase intention dengan menggunakan customer perceived value sebagai variabel mediasi (studi pada aplikasi gofood terhadap generasi milenial. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh information quality, customer experience, price, dan service quality terhadap purchase intention dengan menggunakan variabel mediasi yaitu customer perceived value serta mengetahui adanya hubungan secara parsial antara variabel independen, variabel mediasi dan variabel dependen. Sampel yang digunakan berjumlah 100 responden yang terdiri atas pengguna aplikasi GoFood pada generasi milenial menggunakan teknik non probability sampling. Data pada penelitian ini berasal dari kuesioner dengan skala likert. Berdasarkan hasil analisis data, menunjukkan bahwa information quality berpengaruh positif terhadap customer perceived value, customer experience berpengaruh positif terhadap customer perceived value, price berpengaruh positif terhadap customer perceived value dan service quality berpengaruh positif terhadap customer perceived value. Selain itu customer perceived value memiliki pengaruh positif terhadap purchase intention. Semua hubungan antar variabel memiliki pengaruh yang positif dan signifikan.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Gaberamos, OrlandoNIM01619200014orlandogbrms@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLamhot, PasaribuNIDN0411026901lamhothp1969@gmail.com
Uncontrolled Keywords: information quality; customer experience ; price ; service quality ; customer perceived value ; purchase intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 22947 not found.
Date Deposited: 31 Jan 2022 02:27
Last Modified: 10 Mar 2022 07:22
URI: http://repository.uph.edu/id/eprint/45090

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