Holiwono, Lidya Suryany (2022) Pengaruh healthcare service quality terhadap patient loyalty yang dimediasi oleh patient satisfaction (studi kasus pada RS XYZ di Gading Serpong ). Masters thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penelitian ini adalah untuk menguji pengaruh dari Healthcare service
quality terhadap patient loyalty yang dimediasi oleh patient satisfaction, variabel
healthcare service quality yang dipakai yaitu; patient safety, infrastructure, staff
competence. Model dari penelitian ini mengadopsi dari penelitian terdahulu pada
rumah sakit swasta, yang kemudian dilakukan pengujian secara empiris pada
pasien rumah sakit XYZ di gading serpong.
Data responden diperoleh dengan purposive sampling yang didapatkan 198
responden yang memenuhi kriteria atau syarat yang diberikan dalam kuesioner
yang di distribusi secara online pada bulan September 2021 serta dianalisis
menggunakan metode PLS-SEM. Hasil dari penelitian menunjukkan bahwa dari
ke 3 faktor dari variabel independen, serta variabel mediasi patient satisfaction
mempunyai pengaruh yang positif dan signifikan terhadap patient loyalty.
Pengaruh paling kuat terdapat pada patient safety dan infrastructure, dan
ditemukan dampak positif dari patient satisfation terhadap patient loyalty, dengan
hasil penelitian tersebut untuk menkonfirmasi teori kepuasan konsumen dalam
pelayanan kesehatan yang berdampak pada loyalitas pasien. Model penelitian ini
memiliki low predictive accuracy serta medium predictive relevance sehingga
dapat dikembangkan dalam penelitian lebih lanjut. Terdapat implikasi manajerial
dari temuan penelitian ini serta terdapat rekomendasi bagi penelitian selanjutnya. / Purpose of this study was to examine the effect of health care service quality and
patient loyalty mediated by patient satisfaction, health care service quality
variable used are; patient safety, infrastructure, staff competence. The model of
this study was adopted from previous research at the private hospital, which was
carried out empirical testing on patient at the XYZ hospital in Gading Serpong.
Respondent data was obtained by purposive sampling and 198 respondents was
have a term and condition from this requirements given in the questionnaire
which was distributed online in September 2021 and analyzed using the PLS�SEM method. Result from this study was indicate 3 factors from the independent
variable and patient loyalty mediated by patient satisfaction has a positive and
significant influence. Strongest influence is on patient safety and infrastructure
have a positve impact patient loyalty mediated by patient satisfaction. This study
confirming the theory of consumer satisfaction in health service has an impact on
patient loyalty. This research model has low predictive accuracy and medium
predictive relevance, that mean this research can be developed in future research.
There are managerial implication from the finding of this study and there are also
have an recomandations for futher research.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Holiwono, Lidya Suryany NIM01616200006 lidya.holiwono@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Pattyrani, Pauline NIDN0023036906 pauline.henriette@uph.edu |
Uncontrolled Keywords: | patient loyalty ; patient satisfaction ; health care service quality ; patient safety ; infrastructure ; comunication |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration |
Depositing User: | Users 14918 not found. |
Date Deposited: | 31 Jan 2022 08:16 |
Last Modified: | 31 Jan 2022 08:16 |
URI: | http://repository.uph.edu/id/eprint/45191 |