Motif dan kepuasan penonton podcast #CLOSETHEDOOR Deddy Corbuzier di youtube = Audience needs and satisfaction from #CLOSETHEDOOR podcast Deddy Cobruzier on youtube

Morrisha, Yohanna (2022) Motif dan kepuasan penonton podcast #CLOSETHEDOOR Deddy Corbuzier di youtube = Audience needs and satisfaction from #CLOSETHEDOOR podcast Deddy Cobruzier on youtube. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Media baru internet merupakan sebuah bukti nyata perkembangan teknologi dalam bidang komunikasi. Salah satu situs internet yang banyak digunakan oleh khalayak ialah Youtube. Di dalam Youtube maka seseorang dapat membuat sebuah karya komunikasi, salah satunya ialah podcast. Salah satu Youtuber yang merambah ke dunia podcast sebagai kontennya ialah Deddy Corbuzier. Channel Youtube Deddy Corbuzier mendapatkan beberapa penghargaan seperti Most Viewed Long Term Content dan Most Viewed MCN (Multi-Channel Network) Creator yang membuat kanal Youtubenya melambung dengan jutaan penonton. Tidak bisa dipungkiri, hal ini tentu membawa dampak atau pengaruh bagi penontonnya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian survei deskriptif. Hal ini bertujuan untuk memberikan penjelasan dan deskripsi akan kebutuhan dan kepuasan penonton podcast #CLOSETHEDOOR di Youtube menggunakan teori Uses & Gratification. Pengumpulan data dalam penelitian ini diperoleh menggunakan kuesioner online. Dari 16.3 juta subscribers akun Youtube Deddy Corbuzier, maka diambil sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukan bahwa podcast #CLOSETHEDOOR milik Deddy Corbuzier berhasil memuaskan responden penelitian. Kepuasan tersebut dapat dilihat dari adanya kesenjangan antara nilai skor mean motif dan kepuasan./The new media of the internet is a clear proof of the development of technology in the field of communication. One of the websites that are widely used by the audience is Youtube. In Youtube, one can create a communication work, one of which is a podcast. One youtuber who penetrated into the world of podcasts as content is Deddy Corbuzier. Deddy Corbuzier's YouTube channel received several awards such as Most Viewed Long Term Content and Most Viewed MCN (Multi-Channel Network) Creator which made his Youtube channel soar with millions of viewers. It cannot be denied, this certainly has an impact or influence for the audience. This research uses a quantitative approach with descriptive survey research methods. It aims to provide an explanation and description of the needs and satisfaction of podcast viewers #CLOSETHEDOOR on Youtube using the Uses & Gratification theory. The data collection in the study was obtained using an online questionnaire. Of the 16.3 million subscribers of Deddy Corbuzier's Youtube account, a sample of 100 respondents was taken. The results showed that Deddy Corbuzier's #CLOSETHEDOOR podcast managed to satisfy the study respondents. Satisfaction can be seen from the gap between the mean score value of motive and satisfaction.

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