Laporan seminar hasil pengaruh service quality terhadap customer loyalty pada hotel berbintang lima di provinsi Bali

Wirawan, Stevany Wirawan and K, Benedicta Clara and Margaretha, Fransisca (2022) Laporan seminar hasil pengaruh service quality terhadap customer loyalty pada hotel berbintang lima di provinsi Bali. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pertumbuhan hotel bintang lima semakin meningkat dan berkembang di Provinsi Bali yang merupakan penyumbang devisa nomor satu dari sektor pariwisata, sehingga menyebabkan persaingan di sektor jasa semakin ketat. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan pada hotel bintang lima di Provinsi Bali. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengujian hipotesis. Demografi mengacu pada wisatawan domestik atau warga negara Indonesia yang pernah menginap di hotel bintang lima di Provinsi Bali. Jumlah sampel yang diambil adalah 191 responden dengan teknik convenience sampling. Teknik analisis data adalah analisis deskriptif, pengujian kualitas data, dan pengujian hipotesis. Berdasarkan hasil penelitian yang diperoleh melalui SPSS menunjukkan bahwa nilai t hitung sebesar 23,836 > nilai t tabel sebesar 1,972, dapat disimpulkan bahwa variabel Kualitas Pelayanan (X) berpengaruh terhadap variabel Loyalitas Pelanggan (Y)

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Wirawan, Stevany WirawanNIM01541180103stevanywirawan@gmail.com
K, Benedicta ClaraNIM01541180034benedictaclara0505@gmail.com
Margaretha, FransiscaNIM01541180125fransiscaing2409@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWowor, WulanmeiayaNIDN0322066901wulan.wowor@uph.edu
Uncontrolled Keywords: Kualitas pelayanan; Loyalitas pelanggan; Bali; Hotel bintang lima; SPSS; Convenience sampling
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 23093 not found.
Date Deposited: 14 Feb 2022 04:51
Last Modified: 04 Mar 2022 01:03
URI: http://repository.uph.edu/id/eprint/46093

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