Laporan seminar hasil anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta

Laurenzia, Sharleen and Tanzil, Sheily Triratnasari (2022) Laporan seminar hasil anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kegiatan seminar ini dilakukan untuk memprentasikan hasil penelitian anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta. Penelitian ini menggunakan metode survei. Pengumpulan data dilakukan dengan menggunakan instrumen kuesioner online. Target populasi yang diteliti dalam penelitian ini adalah konsumen milenial yang berdomisili di Jakarta, Bogor, Depok, Tangerang, Bekasi dengan usia 18-40 tahun dengan pendataan yang dilakukan pada bulan Oktober 2021. Teknik pengumpulan sampel menggunakan purposive sampling sehingga didapatkan jumlah responden yang valid sebanyak 200 yang kemudian dilakukan analisis data menggunakan program PLS SEM dengan software smartpls 3.29. Hasil dari penelitian ini, menunjukan bahwa food quality, dinerserve dan dinescape berpengaruh positif dan signifikan terhadap customer satisfaction dan customer satisfaction berpengaruh positif dan signifikan terhadap revisit intention di theme restaurant Jakarta. / This seminar activity was conducted to present the results of research on antecedents of revisit intention by mediating customer satisfaction studies on millennial consumer behavior at theme restaurants in Jakarta. This study uses a survey method. Data was collected using an online questionnaire instrument. The target population to be studied in this study is millennial consumers who live in Jakarta, Bogor, Depok, Tangerang, Bekasi with the age of 18-40 years with data collection to be carried out in October 2021. The sample collection technique uses purposive sampling so that the number of respondents is obtained. as many as 200 valid data, which were then analyzed using the PLS SEM program with smartpls 3.29 software. The results of this study indicate that food quality, dinerserve and dinescape have a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on the intention to return to a theme restaurant in Jakarta.

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