Laporan seminar hasil anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta

Laurenzia, Sharleen and Tanzil, Sheily Triratnasari (2022) Laporan seminar hasil anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kegiatan seminar ini dilakukan untuk memprentasikan hasil penelitian anteseden revisit intention dengan customer satisfaction pada konsumen milenial di theme restaurant Jakarta. Penelitian ini menggunakan metode survei. Pengumpulan data dilakukan dengan menggunakan instrumen kuesioner online. Target populasi yang diteliti dalam penelitian ini adalah konsumen milenial yang berdomisili di Jakarta, Bogor, Depok, Tangerang, Bekasi dengan usia 18-40 tahun dengan pendataan yang dilakukan pada bulan Oktober 2021. Teknik pengumpulan sampel menggunakan purposive sampling sehingga didapatkan jumlah responden yang valid sebanyak 200 yang kemudian dilakukan analisis data menggunakan program PLS SEM dengan software smartpls 3.29. Hasil dari penelitian ini, menunjukan bahwa food quality, dinerserve dan dinescape berpengaruh positif dan signifikan terhadap customer satisfaction dan customer satisfaction berpengaruh positif dan signifikan terhadap revisit intention di theme restaurant Jakarta. / This seminar activity was conducted to present the results of research on antecedents of revisit intention by mediating customer satisfaction studies on millennial consumer behavior at theme restaurants in Jakarta. This study uses a survey method. Data was collected using an online questionnaire instrument. The target population to be studied in this study is millennial consumers who live in Jakarta, Bogor, Depok, Tangerang, Bekasi with the age of 18-40 years with data collection to be carried out in October 2021. The sample collection technique uses purposive sampling so that the number of respondents is obtained. as many as 200 valid data, which were then analyzed using the PLS SEM program with smartpls 3.29 software. The results of this study indicate that food quality, dinerserve and dinescape have a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on the intention to return to a theme restaurant in Jakarta.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Laurenzia, Sharleen
NIM01541180186
sharleenlaurenzia@gmail.com
UNSPECIFIED
Tanzil, Sheily Triratnasari
NIM01541180077
sheilytanzil23@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Yuliantoro, Vincentius Nonot
NIDN0317077101
nonot.yuliantoro@uph.edu
Uncontrolled Keywords: Food quality; Dinerserve; Dinescape; Revisit intention; Customer satisfaction; Theme restaurant
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 23082 not found.
Date Deposited: 14 Feb 2022 07:30
Last Modified: 04 Mar 2022 00:34
URI: http://repository.uph.edu/id/eprint/46160

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