Onggo, Verennia (2021) The Influence of Price and Facility towards Customer Satisfaction in Kolam Renang Marelan City Family Club, Medan. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (221kB)
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (491kB) | Preview
Preview
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
Preview
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (933kB) | Preview
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
![Chapter3 [thumbnail of Chapter3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter4 [thumbnail of Chapter4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (6MB)
![Chapter5 [thumbnail of Chapter5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (670kB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (576kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (4MB)
Abstract
In today's era, business competition has been getting more competitive
than in the other era. Everyone has the same chances to access information and
gain knowledge easily from the internet. The customers nowadays too, as they are
having access to the internet and social media, have been more selective and open
in expressing their satisfaction and dissatisfaction with products or services.
Kolam Renang Marelan City Family Club has received many complaints in
Google Review, especially regarding the price and facility that are provided. This
research aims to find whether there is influence of price and facility towards
customers’ satisfaction.
This research use quantitative method by distributing electronic
questionnaire through Google Form, to collect data from 95 Kolam Renang
Marelan City Family Club visitors who have visited the place in the last two
years. This study uses SPSS Aplication to analyze the data and employing
multiple linear regression method to analyze the relationship between variables.
The data gathered has showed to be normally distributed, exempted from
heteroscedasticity and multicolinearity model. The multiple linear regression
equation is formulated as Y = 11.881 + 0.139 X1 + 0.423 X2. This research
indicates that price and facility simultaneously influence the customer satisfaction
in Kolam Renang Marelan City Family Club. Price partially do not influence
customer satisfaction meanwhile the facility partially have influence on customer
satisfaction in the research object./Dalam era sekarang, kompetisi dalam berbisnis telah menjadi semakin
komptitif dibandingkan dengan era lainnya. Semua orang memiliki kesempatan
yang sama dalam mengakses informasi dan mendapatkan ilmu dengan mudah dari
internet. Pelanggan di jaman ini juga, karena bisa mengakses internet dan media
sosial, telah menjadi lebih selektif dan terbuka dalam mengutarakan kepuasan dan
ketidakpuasan yang mereka alami terhadap suatu produk ataupun jasa. Kolam
Renang Marelan City Family Club telah mendapatkan banyak complain di Google
Review, terutama mengenai harga dan fasilitas yang telah tersedia.
Penelitian ini menggunakan metode kuantitatif dengan menyebarkan
kuesioner elektronik melalu Google Form, untuk mengumpulkan data dari 95
pengunjung Kolam Renang Marelan City Family Club yang pernah berkunjung
dalam 2 tahun terakhir. Penelitian ini menggunakan aplikasi SPSS untuk
mengolah data and menggunakan metode multiple linear regression untuk
menganalisa hubungan antar variabel.
Data yang telah dikumpulkan sudah terdistribusi secara normal, tidak
merupakan model heterodaskesitas dan multikolinearitas. Persamaan multiple
linear yang dihasilkan dapat diformulakan sebagai Y = 11.881 + 0.139X1 _ 0.423
X2. Penelitian ini menunjukkan bahwa harga dan fasilitas secara sekaligus
berpengaruh terhadap kepuasan pelanggan. Harga secara parsial tidak
mempengaruhi kepuasan pelanggan, sedangkan fasilitas secara parsial memiliki
pengaruh terhadap kepuasan pelanggan di Kolam Renang Marelan City Family
Club.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Onggo, Verennia NIM03011180043 verennia.o@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Santris, Billy NIDN0129109003 billy.santris@lecturer.uph.edu |
Uncontrolled Keywords: | price; facility; customer satisfaction; harga; fasilitas |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18998 not found. |
Date Deposited: | 02 Mar 2022 08:30 |
Last Modified: | 15 Mar 2022 10:18 |
URI: | http://repository.uph.edu/id/eprint/46854 |