Tiara, Karina (2022) Pengaruh penggunaan telemedicine terhadap patient loyalty yang dimediasi oleh patient trust dan patient satisfaction (Studi pada rumah sakit tipe b BUMN xyz) = The influence of telemedicine usability on patient loyalty mediated by patients’ trust and satisfaction: A study at hospitals of state-owned enterprises in Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penelitian ini adalah untuk menguji pengaruh dari penggunaan telemedicine
(telemedicine usability) yaitu perceived usefulness, perceived ease of use,
perceived effectiveness, perceived reliability terhadap patient loyalty yang
dimediasi oleh patient trust dan patient satisfaction. Model penelitian ini diadopsi
dan dimodifikasi dari penelitian terdahulu pada rumah sakit, yang kemudian diuji
secara empiris pada pasien pengguna layanan telemedicine di rumah sakit Tipe B
BUMN XYZ di Kota Cilegon. Data responden diperoleh dengan purposive
sampling dimana didapatkan 165 responden yang memenuhi kriteria. Data diambil
melalui kuesioner dengan skala likert 1-5 yang didistribusikan secara online pada
bulan September-Oktober 2021 serta dianalisis dengan PLS-SEM.Hasil penelitian
menunjukkan bahwa dari kesepuluh hipotesis yang dikembangkan oleh
peneliti,sembilan hipotesis memiliki pengaruh yang signifikan,satu hipotesis tidak
didukung. Pengaruh terkuat perceived usefulness memiliki pengaruh signifikan
terhadap patient trust, namun tidak memiliki pengaruh signifikan terhadap patient
satisfaction. Perceived ease of use, perceived effectiveness, perceived reliability
memiliki pengaruh signifikan terhadap kedua patient trust dan patient satisfaction.
Patient trust dan patient satisfaction memiliki pengaruh signifikan terhadap
patient loyalty. Temuan penelitian ini mengkonfirmasi teori patient loyalty,
patient trust, dan patient satisfaction pada pelayanan rumah sakit. Temuan
penelitian ini juga mengkonfirmasi penelitian-penelitian sebelumnya dan model
penelitian ini memiliki kemampuan large predictive sehingga dapat
dikembangkan dalam penelitian lebih lanjut. Terdapat implikasi manajerial yang
diperoleh dari temuan penelitian ini serta dan rekomendasi bagi penelitian
selanjutnya. / The aim of this study is to test and analyse the influence of Telemedicine Usability
toward patient loyalty mediated by patient trust and patient satisfaction (Study on
Hospital XYZ).
The research model was adopted from previous study done in the hospital setting,
that empirically tested on outpatient telemedicine user in Hospital XYZ. Data from
respondent was taken by purposive sampling with 165 eligible respondent were
obtained. Data Collection done through questionnaire with Likert Scale that
distributed by online during September until October 2021, and further analysed
by PLS-SEM. The result of this study demonstrated that Telemedicine Usability has
significant positive influences on both mediating variables named; patient trust and
patien satisfaction. From ten hypothesis developed in this research, there are nine
hypotheses have significant positive influences toward dependent variable patient
loyalty mediated by mediating variables patient trust and patient satisfaction.
Perceived usefulness has positive significant influences toward patient trust, but
has insignificant effect on patient satisfaction. Perceived ease of use, perceived
effectiveness, perceived reliability has positive significant influences toward both
mediating variables patient trust and patient satisfaction. Patient trust and patient
satisfaction have positive significant influences toward patient loyalty. This result
model has large predictive accuracy therefore need to be develop in the further
research. There are managerial implication suggested to the hospital management
and recommendation for the future research.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Tiara, Karina NIM01616180014 karinatiara31@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Antonio, Ferdi NIDN0321026802 ferdi.antonio@gmail.com |
Uncontrolled Keywords: | telemedicine ; telehealth ; telemedicine usability ; perceived usefulness ; perceived ease of use ; perceived effectiveness ; perceived reliability ; patient satisfaction ; patient trust ; patient loyalty ; rumah sakit BUMN |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration |
Depositing User: | Users 10603 not found. |
Date Deposited: | 04 Mar 2022 08:00 |
Last Modified: | 04 Mar 2022 08:00 |
URI: | http://repository.uph.edu/id/eprint/47079 |