Conella, Michelle (2018) Pengaruh perceived web quality, perceived benefits, electronic word of mouth (ewom) dan trsut terhadap attitudes toward shopping online di Mapemall.com. Masters thesis, Universitas Pelita Harapan.
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Abstract
Online shopping is a new and popular way to shop in Indonesia generally.
Consumers are engaged in uncertainty situation when they are shopping in online
webstore, which is completely different compared to shopping in a brick and
mortar store. This study is conducted to determine whether perceived web quality,
perceived benefits, eWOM and trust will affect to variables online shopping
attitudes.
This study took a sample of online shoppers in Jakarta and Tangerang. The
main instrument used to collect data is questionnaire and using likert scale. The
total amount of respondents in the study are 210 respondents. The method used to
analyze data is Structural Equation Modelling (SEM) with Partial Least Squares
(PLS).
The results show that : (1) perceived web quality has significant positive
perceived benefits. (2) perceived web quality has significant positive eWOM. (3)
perceived web quality has significant positive trust. (4) perceived web quality has
significant positive online shopping attitudes. (5) eWOM has significant positive
trust. (6) perceived benefits has significant negative online shopping attitudes. (7)
trust has significant positive online shopping attitudes. / Online shopping adalah media berbelanja yang sedang marak di Indonesia.
Dalam memilih toko online, konsumen dihadapkan dengan situasi yang tidak pasti
dalam dunia maya, berbeda dengan situasi ketika berbelanja dalam di toko dalam
dunia nyata. Penelitian ini bertujuan untuk mengetahui apakah perceived web
quality, perceived benefits, eWOM dan trust berpengaruh terhadap attitudes
shopping online.
Penelitian ini mengambil sampel pengguna online shopping di Jakarta dan
Tangerang yang pernah membeli produk elektronik secara online. Instrumen utama
pengumpulan data berupa kuesioner dan diukur dengan skala likert. Jumlah
responden dalam penelitian ini sebanyak 210 responden. Metode analisis data yang
digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan
Partial Least Squares (PLS).
Dari penelitian ini dapat disimpulkan bahwa (1) perceived web quality
berpengaruh positif terhadap perceived benefits. (2) perceived web quality
berpengaruh positif terhadap eWOM. (3) perceived web quality berpengaruh positif
terhadap trust. (4) perceived web quality berpengaruh positif terhadap online
shopping attitudes. (5) eWOM berpengaruh positif terhadap trust. (6) perceived
benefits tidak berpengaruh positif terhadap online shopping attitudes. (7) trust
berpengaruh positif terhadap online shopping attitudes.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Conella, Michelle NIM00000016808 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tjong, Martinus Thjia Tjen NIDN0308076604 UNSPECIFIED |
Uncontrolled Keywords: | online shopping ; perceived web quality ; perceived benefits ; eWOM ; trust ; online shopping attitudes |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 18 May 2022 03:55 |
Last Modified: | 18 May 2022 03:55 |
URI: | http://repository.uph.edu/id/eprint/47409 |