pengaruh self - directed symbolism, other - directed symbolism, experiental value dan functional value terhadap luxury value perception (kasus pada merek xyz) - Universitas Pelita Harapan Institutional Repository

pengaruh self - directed symbolism, other - directed symbolism, experiental value dan functional value terhadap luxury value perception (kasus pada merek xyz)

Lauwongso, Okktafielia Putri (2018) pengaruh self - directed symbolism, other - directed symbolism, experiental value dan functional value terhadap luxury value perception (kasus pada merek xyz). Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menguji apakah variabel self – directed symbolism, other – directed symbolism, experiential value dan functional value berpengaruh terhadap luxury value perception. Teknik pengambilan sampel pada penelitian ini menggunakan convenience sampling. Penelitian ini ditujukan kepada pelanggan barang mewah khususnya brand XYZ. Responden pada penelitian ini berjumlah 100 orang yang terdiri dari 72 orang wanita dan 28 orang laki-laki. Kemudian, untuk menganalisis data digunakan PLS-SEM dengan bantuan aplikasi SmartPLS. Hasil penelitian yang menunjukan bahwa self – directed symbolism, experiential value dan functional value berpengaruh positif terhadap luxury value perception pelanggan Brand XYZ. Sedangkan otherdirected symbolism tidak berpengaruh positif terhadap luxury value perception pelanggan Brand XYZ.

Item Type:	Thesis (Masters)
Creators:	Creators NIM Email ORCID Lauwongso, Okktafielia Putri NIM00000019651 UNSPECIFIED UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED
Uncontrolled Keywords:	self - directed symbolism ; other – directed symbolism ; experiential value ; functional value ; luxury value perception
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User:	Phillips Iman Heri Wahyudi
Date Deposited:	19 May 2022 06:50
Last Modified:	19 May 2022 06:50
URI:	http://repository.uph.edu/id/eprint/47420

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