Strategi Desain Nelson Architects Dalam Mencapai Desain Fusion

Putri, Winnery Erika (2022) Strategi Desain Nelson Architects Dalam Mencapai Desain Fusion. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Terdapat banyak cara ataupun strategi desain pada proses perancangan untuk mencapai tujuan desain yang sesuai dengan visi misi perusahaan. Tak terkecuali konsultan desain interior Nelson Architects, menggunakan desain fusion sebagai pendekatan desain berdasarkan pertimbangan desainer dalam memenuhi kebutuhan klien. Hal ini juga sebagai pemenuhan visi misi NA yang menempatkan diri sebagai problem solver melalui pertimbangan aspek desain, elemen dan prinsip desain, serta pada pemilihan material dan furnitur pada setiap tahap desain. Fusion juga diartikan sebagai penggabungan desain yang menunjukkan value dan sesuai dengan tuntutan dari klien. Namun, dalam mencapai desain fusion tentunya terdiri dari strategi khusus sehingga fusion dapat berhasil dicapai. Penelitian ini menggunakan studi kasus Proyek RDH yang sedang berlangsung selama proses magang dilakukan oleh mahasiswa selama delapan bulan dan ikut dalam proses desain. Metode kualitatif dimanfaatkan sebagai jalan masuk dalam penelitian dengan data-data yang berhasil didapatkan dari wawancara, observasi, dan catatan pada lapangan untuk menemukan strategi desain oleh desainer NA dalam mencapai desain fusion tersebut. Penemuan dapat menjadi salah satu acuan bagi praktisi desain yang ingin mulai menerapkan desain fusion pada proses perancangan./There are many ways or design strategies in the design process to achieve design goals that are in accordance with the company's mission and vision. Interior design consultant Nelson Architects is no exception, using fusion design as a design approach based on designer considerations in meeting client needs. It is also a fulfillment of NA's mission vision that positions itself as a problem solver through consideration of design aspects, design elements and principles, as well as on the selection of materials and furniture at each stage of design. Fusion is also defined as combining designs that show value and in accordance with the demands of the client. However, in achieving fusion design certainly consists of specific strategies so that fusion can be successfully achieved. This research uses RDH project case studies that are ongoing during the internship process conducted by students for eight months and participated in the design process. Qualitative methods are used as an entry point in research with data that has been obtained from interviews, observations, and fieldnotes to find design strategies by NA designers in achieving the fusion design. Discovery can be one of the references for design practitioners who want to start applying fusion design to the design process.

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