Simarmata, Marlina Sydney Putri (2022) Analisis pengaruh aspek musikal terhadap sonic branding Tokopedia dengan JD.ID. Bachelor thesis, Universitas Pelita Harapan.
|
Text (Title)
Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (119kB) | Preview |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (255kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Share Alike. Download (272kB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (275kB) | Preview |
|
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (514kB) |
|
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (306kB) |
|
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (546kB) |
|
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (203kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (265kB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
Abstract
Berdasarkan fenomena perkembangan sonic branding di Indonesia, penelitian ini menganalisis dua sampel sonic branding yang dimiliki Tokopedia dan JD.ID untuk mengetahui pengaruh aspek-aspek musikal jangkauan nada, variasi durasi, perubahan arah interval, unit struktural, tanda birama, resolusi, arah melodi, dan mode terhadap sonic branding dan melihat kelebihan serta kekurangannya. Penelitian ini menggunakan metode deskriptif kualitatif dalam menemukan pengaruh dari aspek-aspek musikal yang digunakan dalam sonic branding. Disimpulkan bahwa terdapat kelebihan dan kekurangan dalam sonic branding yang dapat berpengaruh ke dalam efektivitas sonic branding.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | sonic branding; audio logo; aspek musikal; Tokopedia; JD.ID; Theo van Leeuwen; jangkauan nada; variasi durasi; perubahan arah interval; unit struktural; tanda birama; resolusi; arah melodi; mode; modality cues | ||||||||
| Subjects: | M Music and Books on Music > M Music | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Conservatory of Music > Music Current > Faculty/School - UPH Karawaci > Conservatory of Music > Music |
||||||||
| Depositing User: | Marlina Sydney Putri Simarmata | ||||||||
| Date Deposited: | 08 Jun 2022 01:20 | ||||||||
| Last Modified: | 08 Jun 2022 01:20 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/47750 |
Actions (login required)
 |
View Item |
