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Analisis pengaruh aspek musikal terhadap sonic branding Tokopedia dengan JD.ID

Simarmata, Marlina Sydney Putri (2022) Analisis pengaruh aspek musikal terhadap sonic branding Tokopedia dengan JD.ID. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Berdasarkan fenomena perkembangan sonic branding di Indonesia, penelitian ini menganalisis dua sampel sonic branding yang dimiliki Tokopedia dan JD.ID untuk mengetahui pengaruh aspek-aspek musikal jangkauan nada, variasi durasi, perubahan arah interval, unit struktural, tanda birama, resolusi, arah melodi, dan mode terhadap sonic branding dan melihat kelebihan serta kekurangannya. Penelitian ini menggunakan metode deskriptif kualitatif dalam menemukan pengaruh dari aspek-aspek musikal yang digunakan dalam sonic branding. Disimpulkan bahwa terdapat kelebihan dan kekurangan dalam sonic branding yang dapat berpengaruh ke dalam efektivitas sonic branding.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Simarmata, Marlina Sydney Putri
NIM01061180037
marlinasps@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Boone, Matius Shan
UNSPECIFIED
matius.boone@uph.edu
Uncontrolled Keywords: sonic branding; audio logo; aspek musikal; Tokopedia; JD.ID; Theo van Leeuwen; jangkauan nada; variasi durasi; perubahan arah interval; unit struktural; tanda birama; resolusi; arah melodi; mode; modality cues
Subjects: M Music and Books on Music > M Music
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Conservatory of Music > Music
Current > Faculty/School - UPH Karawaci > Conservatory of Music > Music
Depositing User: Marlina Sydney Putri Simarmata
Date Deposited: 08 Jun 2022 01:20
Last Modified: 08 Jun 2022 01:20
URI: http://repository.uph.edu/id/eprint/47750

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