Laurensia, Bella (2018) Factors influencing Zalora's customer repurchase intention. Bachelor thesis, Universitas Pelita Harapan.
Full text not available from this repository.Abstract
This research is a study which examines factors influencing Zalora's customer repurchase intention. The factors observed are perceived website usability, perceived expertise in order fulfillment, perceived reputation and distrust in vendor behavior towards repurchase intention of Zalora's customer. This study is a quantitative study which was conducted on 170 students of Pelita Harapan University who have purchased from Zalora at least once, consist of 118 female and 52 males. Data collection technique is using non-probability sampling with convenience sampling method. Data was processed with Structural Equation Modeling-Partial Least Square, using SmartPLS software version 3. The result of this research shows that Perceived Website Usability, Perceived Expertise in Order Fulfillment and Perceived reputation positively influence online repurchase intention. Whereas distrust in vendor behavior negatively influences online repurchase intention but not significant.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Laurensia, Bella NIM00000013160 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tan, Pauline Henriette P. UNSPECIFIED pauline.henriette@uph.edu Thesis advisor Patria, Danet Arya NIDN0325017206 danet.patria@uph.edu |
Additional Information: | SK 11-14 LAU f ; 31001000258765 |
Uncontrolled Keywords: | online repurchase intention; perceived website usability; perceived expertise in order fulfilment; perceived reputation; distrust in vendor behavior. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Marselita New |
Date Deposited: | 13 Jun 2022 07:57 |
Last Modified: | 30 Nov 2023 06:09 |
URI: | http://repository.uph.edu/id/eprint/47785 |