Tanady, Kallista (2022) The Influence of Customers' Dining Attitude, E-Satisfaction and Continuous Intention Towards Shopee Food: Study in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kallista Tanady - 01013180009
The Influence of Customers’ Dining Attitude, E-Satisfaction & Continuous Intention Towards Shopee Food: Study in Indonesia
(xii + 53 pages, 80 references, 2 appendices )
The purpose of this study is to explore whether or not 1. Expectation confirmation positively influences dining attitude, 2. Perceived usefulness positively influences ShopeeFood customers’ dining attitude, 3. Dining attitude positively influences ShopeeFood customers’ e-satisfaction, 4. E-satisfaction positively influences ShopeeFood customers’ continuous intention. Data collection used a survey method and was done through the distribution of questionnaires. The target population for this research is ShopeeFood customers in Indonesia. The sample size was determined to be 400 respondents. The sampling technique used in this study is convenience sampling. Data analysis in this study uses Partial least Square-Structural Equation Modeling using SmartPLS (v. 3.3.7). Overall, the results show that expectation confirmation and perceived usefulness has positive effects on dining attitude. Likewise, Dining attitude has positive effects on e-satisfaction. Lastly, e-satisfaction has positive effects on continuous intention.
Keywords: Expectation Confirmation, Perceived Usefulness, Dining Attitude, E-Satisfaction, Continuous Intention, Mobile food ordering applications.
References: 80 (1977 - 2022)
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Tanady, Kallista NIM010131800009 kallista.tanady@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN19960251 UNSPECIFIED |
Uncontrolled Keywords: | Expectation Confirmation; Perceived Usefulness; Dining Attitude; E-Satisfaction; Continuous Intention; Mobile food ordering application |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Kallista Tanady |
Date Deposited: | 15 Jun 2022 03:25 |
Last Modified: | 15 Jun 2022 04:30 |
URI: | http://repository.uph.edu/id/eprint/47797 |