Now a days social media in Indonesia community has been populer and actively used. Most of them know and actively useit to commincate each other. They use to communicate with family, friends, job relation, even the musicians. Communicate built each other hopefully gonna be form an emotional attachment to create commitment and measured by loyalty and advocacy. Result of this research show us that there is significant influence between self connection (with music) and intimacy for affective commitment. Others, there is not significant influence between self connection(with music) for purchase. There is also significant effect between affective commitmennt for piracy, artistic vision and advocacy.