Analisis pengaruh sikap, kontrol perilaku yang dirasakan, norma subjektif, dan kesadaran lingkungan terhadap niat berwirausaha mahasiswa sarjana strata satu

Karuna, Thio (2022) Analisis pengaruh sikap, kontrol perilaku yang dirasakan, norma subjektif, dan kesadaran lingkungan terhadap niat berwirausaha mahasiswa sarjana strata satu. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Faktor penting dalam pembangunan ekonomi suatu negara salah satunya adalah dengan berwirausaha yang dilakukan generasi muda. Pandemic Covid-19 menjadi penyebab menurunnya niat berwirausaha. Maka, niat berwirausaha di Indonesia perlu ditingkatkan termasuk bagi para mahasiswa agar perekonomian di Indonesia bisa pulih. Faktor yang bisa mempengaruhi niat berwirausaha adalah Theory of Planned Behavior yang terdiri dari sikap, kontrol perilaku yang dirasakan dan norma subjektif. Seta penelitian ini juga mengusulkan pengenalan variabel kesadaran lingkungan yang diterapkan kepada niat berwirausaha mahasiswa. Objek pada penelitian ini merupakan para mahasiswa sarjana strata satu dengan menggunakan metode penelitian kuantitatif dengan teknik non-probability purposive sampling. Penelitian dilakukan dengan menyebarkan kuesioner elektronik kepada 255 responden serta data yang sudah didapat kemudian diolah menggunakan PLS-SEM menggunakan software SmartPLS. Hasil dari penelitian ini menunjukkan bahwa sikap serta kontrol perilaku memiliki pengaruh signifikan terhadap niat berwirausaha mahasiswa sedangkan norma subjektif tidak memiliki pengaruh terhadap niat berwirausaha mahasiswa. Sikap juga secara signifikan memediasi hubungan antara kontrol perilaku yang dirasakan dengan niat berwirausaha, serta sikap juga memediasi secara signifikan hubungan antar norma subjektif dengan niat berwirausaha. Kesadaran lingkungan tidak memiliki pengaruh terhadap sikap mahasiswa, sementara kontrol perilaku yang dirasakan memediasi secara signifikan memediasi hubungan antara kesadaran lingkungan dengan sikap mahasiswa. Ditemukan juga norma subjektif memediasi secara signifikan hubungan antara kesadaran lingkungan dengan sikap mahasiswa, serta sikap dan norma subjektif tidak memediasi hubungan antara kesadaran lingkungan dengan niat berwirausaha./One of the important factors in the economic development of a country is entrepreneurship by the younger generation. The Covid-19 pandemic has caused a decline in entrepreneurial intentions. Thus, the intention of entrepreneurship in Indonesia needs to be increased, including for students, so that the Indonesian economy can recover. Factors that can influence entrepreneurial intentions are Theory of Planned Behavior which consists of attitudes, perceived behavioral control and subjective norms. This research also proposes the introduction of environmental awareness variables that are applied to students' entrepreneurial intentions. The objects of this research are undergraduate students using quantitative research methods with non-probability purposive sampling techniques. The research was conducted by distributing electronic questionnaires to 255 respondents and the data obtained were processed using PLS-SEM using SmartPLS software. The results of this study indicate that attitudes and behavioral control have a significant influence on students' entrepreneurial intentions while subjective norms have no influence on students' entrepreneurial intentions. Attitudes also significantly mediate the relationship between perceived behavioral control and entrepreneurial intentions, and attitudes also significantly mediate the relationship between subjective norms and entrepreneurial intentions. Environmental awareness has no effect on student attitudes, while perceived behavioral control significantly mediates the relationship between environmental awareness and student attitudes. It was also found that subjective norms significantly mediate the relationship between environmental awareness and student attitudes, and subjective attitudes and norms do not mediate the relationship between environmental awareness and entrepreneurial intentions.

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