Perancangan ulang identitas visual restoran wang fu dimsum

Liturangi, Sharon (2022) Perancangan ulang identitas visual restoran wang fu dimsum. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title]
Preview
Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (43kB) | Preview
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (132kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (99kB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (432kB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (518kB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (71kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (134kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (4MB)

Abstract

Wang Fu Dimsum merupakan sebuah restoran yang mulai beroperasi pada tahun 2020 di Ararasa BSD oleh Pak Vincent Yukorius bersama dengan keluarganya. Dengan konsep interior yang unik, restoran ini memiliki tujuan untuk meningkatkan kesadaran masyarakat untuk menghabiskan waktu bersama dengan keluarga dan orang-orang terdekat. Setelah berjalan restoran selama 2 tahun, Wang Fu Dimsum belum memiliki brand awareness yang kuat serta identitas dan visual di pandangan masyarakat. Namun, identitas visual yang tidak menggambarkan brand serta desain yang tidak konsisten tentu tidak dapat menggambarkan brand dari restoran Wang Fu Dimsum kepada masyarakat dengan baik. Didasari atas permasalahan tersebut, maka perlu dilakukan perancangan ulang identitas visual Wang Fu Dimsum untuk memperkuat brand identity dan awareness kepada masyarakat. Tujuan perancangan ulang identitas visual akan meliputi logo, yang akan diterapkan ke dalam beberapa aplikasi yang bertujuan untuk memperluas pengenalan terhadap identitas brand restoran serta memperkuat perbedaan dengan perusahaan lain nya. Dalam proyek perancangan ulang ini, digunakan metodologi desain Five Phases of the Design Process oleh Robin Landa yang memiliki 5 tahap yaitu Orientation, Analysis, Conceptual design, Design development dan Implementation. Dengan adanya perancangan ulang pada identitas visual ini diharapkan dapat membantu Wang Fu Dimsum dalam membangun dan memperkuat identitas restoran dari sudut pandang masyarakat secara berkelanjutan / Wang Fu Dimsum is a restaurant that started operating in 2020 in Ararasa BSD by Mr. Vincent Yukorius and his family. With a unique interior concept, this restaurant aims to increase public awareness to spend time with family and loved ones. After 2 years of business, Wang Fu Dimsum doesn’t have strong brand awareness and visual identity in the eyes of the public. However, a visual identity that does not describe the brand and inconsistent design certainly cannot describe the Wang Fu Dimsum restaurant brand to the public well. Based on these problems, it is necessary to redesign Wang Fu Dimsum's visual identity to strengthen brand identity and awareness to the public. The purpose of this visual identity redesign will include a logo that will be implemented in several applications that aim to broaden the recognition of the restaurant's brand identity as well as strengthen the difference with other companies. In this redesign project, Robin Landa uses the Five Phases of the Design Process design methodology which has 5 stages, namely Orientation, Analysis, Conceptual design, Design development and Implementation. With the redesign of the visual identity, it is hoped that it will help Wang Fu Dimsum in building and strengthening the restaurant's identity from the perspective of the community in a sustainable manner
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Liturangi, Sharon
NIM01023180039
sharonliturangi3110@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Djoko Zuki, Chandra
NIDN0304116906
UNSPECIFIED
Thesis advisor
Isfandriani, Rerry
NIDN9903002826
UNSPECIFIED
Uncontrolled Keywords: visual Identity; graphic design; rebranding; visual branding
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Depositing User: Sharon Liturangi
Date Deposited: 24 Jun 2022 03:04
Last Modified: 24 Jun 2022 03:04
URI: http://repository.uph.edu/id/eprint/47902

Actions (login required)

View Item
View Item