Viliano, Maulana (2016) Faktor-faktor yang mempengaruhi intention to use e-wallet merek "Sakuku"pada generasi Y di Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
To succeed in the retail banking business, the bank must continue to
innovate and apply the latest technologies into their business to meet the various
needs of customers. While many banks have a tendency to provide banking
application services to its customers, generation Y is a very potential market
segments, especially the latest services and are phenomenal so-called e-wallet or
electronic money with a smartphone device. Therefore, this study was conducted
in order to evaluate the factors that influence the intention to use e-wallet brand
SAKUKU on Generation Y (Gen Y).
Based on the Technology Acceptance Model - TAM (Davis, 1989), and
previous research journals that serve as a reference, we propose a model
research with five direct and indirect factors that influence the intention to use ewallet 'SAKUKU’ on generation Y. This research was conducted in Indonesian
territory involving 100 respondents aged 16 s / d 35 years, have a smartphone
and not using SAKUKU. The data collection is done by distributing a
questionnaire containing 26 questions with Likert scale of 1 - 5. The data was
analyzed by SEM-based PLS.
After analyzing the data collected from our survey, we showed five
significant factors, two of them have the most powerful influence to increase
intention to use e-wallet 'SAKUKU' on the Y generation in Indonesia. According
to these findings, we propose some managerial advice that can be applied by the
bank to increase the number of users of e-wallet SAKUKU’ on the Y generation
in Indonesia. / Agar berhasil dalam bisnis perbankan ritel, bank hams terns berinovasi
dan menerapkan teknologi terbam dalam bisnis mereka untuk memenuhi berbagai
kebutuhan nasabahnya. Sementara banyak bank memiliki kecenderungan untuk
memberikan layanan aplikasi perbankan untuk nasabahnya, generasi Y merupakan
segmen pasar yang sangat potensial, terutama layanan terbam dan sedang
fenomenal yang disebut e-wallet atau uang elektronik dengan device smartphone.
Oleh karena itu, penelitian ini dilakukan dalam rangka untuk mengevaluasi faktorfaktor yang mempengamhi niat untuk menggunakan e-wallet merek Sakuku pada
generasi Y (Gen Y).
Didasarkan pada Technology Acceptance Model - TAM (Davis, 1989), dan
jumal penelitian sebelumnya yang menjadi referensi, kami mengajukan model
penelitian dengan lima faktor langsung dan tidak langsung yang mempengaruhi
niat untuk menggunakan e-wallet merek Sakuku pada generasi Y. Penelitian ini
dilakukan di wilayah Indonesia dengan melibatkan 100 responden berusia 16 s/d
35 taliun, memiliki smartphone dan belum menggunakan Sakuku. Pengumpulan
data dilakukan dengan menyebarkan kuesioner berisi 26 pertanyaan dengan skala
Likert 1-5. Data dianalisis dengan metode SEM berbasiskan PLS.
Setelah menganalisis data yang dikumpulkan dari survei kami, kami
menunjukkan lima faktor yang signifikan, dan dua diantaranya memiliki pengaruh
paling kuat untuk meningkatkan niat menggunakan e-wallet Sakuku pada generasi
Y di Indonesia. Menurut temuan ini, kami mengajukan beberapa saran manajerial
yang dapat diterapkan oleh bank untuk meningkatkan jumlah pengguna e-wallet
Sakuku pada generasi Y di Indonesia.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Viliano, Maulana NIM00000009701 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Logahan, Jerry Marcelinus UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | Consumer behavior, Gen Y, Technology Acceptance Model, ewallet, e-money, Sakuku, Indonesia |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 21 Jun 2022 02:23 |
Last Modified: | 21 Jun 2022 02:24 |
URI: | http://repository.uph.edu/id/eprint/47907 |