Justianto, Juan (2022) Perancangan brand kewirausahaan desain: produk wearable art merchandise berbasis karya grafis dan fotografi. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penulisan makalah ini akan menjelaskan mengenai perancangan perencanaan bisnis yang menjual produk yang berkualitas sustainable berbasis karya grafis dan fotografi. Perencanaan bisnis ini secara singkat dilatarbelakangi oleh adanya kebutuhan pasar akan produk yang bersifat sustainable dan juga didukung dengan motif finansial. Studi yang dilakukan pada penulisan makalah ini bertujuan untuk memaparkan, dan menjelaskan mengenai proses perencanaan bisnis yang disebutkan. Proyek bisnis inipun diharapkan dapat terlaksanakan sesuai dengan hasil dari riset yang dilakukan. Yaitu, dengan terbentuknya suatu entitas bisnis yang bisa bertahan (sustainable) secara jangka panjang. Di sisi lain, entitas bisnis inipun bertujuan untuk menawarkan produk dengan kualitas bahan yang baik dan ramah akan lingkungan serta modis dan relevan mengikut perkembangan jaman namun tetap memiliki karakter yang distingtif dan konsisten sehingga dapat mencapai arahan yang bersifat timeless atau tidak lekang oleh waktu. Tentu saja untuk membangun suatu produk seperti yang sudah disebut, akan membutuhkan banyak riset mendalam dan meluas tidak hanya dari segi visual namun juga pada segi material./ This thesis explains the design process of a business plan that sell sustainable high- quality graphic and photography based products. This business plan is briefly motivated by the market need for sustainable products . The study conducted at the writing of this paper aims to describe, and explain the business planning process mentioned. This business project is also expected to be implemented according to the results of the research conducted. Namely, with the formation of a business entity that can survive (sustainable) on the long run. On the other hand, this business project also aims to offer products with good quality materials and are environmentally friendly as well as fashionable and relevant with distinctive character to achieve timelessness. Of course to build a product as already mentioned, will require a lot of in-depth and extensive research not only in terms of visuals but also in terms of materials.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Justianto, Juan 0NIM0000028347 justiantojuan@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Contributor Hananto, Brian NIDN0303109201 UNSPECIFIED Contributor Wijaya, Ade NIK20140203 art_venture@hormail.com |
Uncontrolled Keywords: | wirausaha; kewirausahaan; sustainability; produk; sustainable; sustainability. |
Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NE Print media T Technology > TR Photography |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design |
Depositing User: | Juan Justianto |
Date Deposited: | 23 Jun 2022 11:34 |
Last Modified: | 23 Jun 2022 11:34 |
URI: | http://repository.uph.edu/id/eprint/48021 |