Perancangan visualisasi konsep untuk film animasi 2D adaptasi novel (studi kasus: FBI vs CIA) = Concept design visualization for 2D animated film from novel adaptation (study case: FBI vs CIA)

Hani, Gracia (2022) Perancangan visualisasi konsep untuk film animasi 2D adaptasi novel (studi kasus: FBI vs CIA) = Concept design visualization for 2D animated film from novel adaptation (study case: FBI vs CIA). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penggunaan media elektronik telah memengaruhi preferensi remaja terhadap makanan, sehingga menggeser popularitas makanan nusantara. Meskipun sudah banyak film yang diadaptasikan dari novel, sejauh ini belum ada film animasi Indonesia yang mengangkat tema kuliner nusantara. Oleh karena itu, diperlukan perancangan konsep visual untuk digunakan sebagai panduan dalam mengangkat sebuah novel ke film animasi dua dimensi. Metode perancangan dalam tugas akhir ini mencakup studi pustaka, analisis data, dan riset target audiens. Studi pustaka dilakukan untuk mendapatkan informasi seperti data dan studi teori. Analisis data mencakup analisis terhadap konten dan konteks pada novel. Kemudian, riset target audiens dilakukan melalui jenis-jenis segmentasi pasar. Tugas akhir ini menghasilkan sebuah buku visualisasi konsep. Pengerjaan visualisasi ini menggunakan kata kunci flavorful dan vibrant sebagai acuan. Perancangan mencakup visualisasi props makanan lokal sebagai bagian yang utama. Perancangan lainnya juga menvisualisasikan tokoh dan latar yang cenderung realistis dan sederhana. / The use of electronic media has influenced the preference of teenagers for food, causing the popularity of Indonesian food to shift. Although there have been a lot of films adapted from novels, there has not been an animated Indonesian food-themed film. Hence, it is necessary to design a visual concept as a guide in adapting a novel into a two-dimensional film. The design method used in this final project includes literature study, data analysis, and target audience research. Literature study is carried out to obtain information such as data and theorical studies. Data analysis includes the analysis of content and context of the novel. Meanwhile, the research of target audience is conducted through types of market segmentation. This final project produces a concept visualization book. The process of this visualization uses the keywords ‘flavorful’ and ‘vibrant’ as a reference. The main part of the design includes visualization of Indonesian food. Other designs also include the visualization of characters and setting that tend to be realistic and simple.

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