Gonadi, Felicia Ivana (2022) Pengaruh brand terhadap purchase likelihood dalam pemilihan hotel bintang 5 di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
|
Text (Title.pdf)
Title.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (37kB) | Preview |
|
|
Text (Abstract.pdf)
Abstract.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (429kB) | Preview |
|
|
Text (ToC.pdf)
ToC.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (884kB) | Preview |
|
|
Text (Chapter1.pdf)
Chapter1.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Chapter2.pdf)
Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
|
Text (Chapter3.pdf)
Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) |
|
|
Text (Chapter4.pdf)
Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
|
|
Text (Chapter5.pdf)
Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Bibiliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (849kB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
Tujuan dari penelitian ini adalah untuk menganalisa pemilihan brand sebuah hotel bintang 5 di Indonesia baik lokal atau global dengan variabel karakteristik brand seperti Brand Credibility, Brand Liability, Brand Attitude yang dapat berkorelasi pada Decision Heuristic, Anticipated Satisfaction, Culture, Consumers Experience dan Purchase Likelihood dari konsumen.. Penelitian ini menggunakan pendekatan kuantitatif dengan kuisioner yang digunakan sebagai metode pengumpulan data. Kuisioner dalam bentuk Google Form disebarkan kepada para responden yang berdomisili di Indonesia. Aplikasi SmartPLS 3.0 digunakan untuk menganalisis model pengukuran pada penelitian ini. Yang terdiri dari model luar yaitu uji validitas dan uji reliabilitas, serta model dalam yang menguji R-square, T-statistik dan P-value. SEM digunakan untuk menguji hubungan konstruk dalam kerangka teori penelitian ini. Penelitian ini menunjukkan bahwa Brand Credibility, Brand Liability, Brand Attitude berkorelasi pada Decision Heuristic, Anticipated Satisfaction, Culture, Consumers Experience dan Purchase Likelihood. Penelitian ini diharapkan dapat bermanfaat untuk industri pariwisata dengan bidang perusahaan perhotelan.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | brand credibility, brand liability, brand attitude, heuristic, anticipated satisfaction, culture, consumers experience dan purchase likelihood | ||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
| Depositing User: | Felicia Ivana Gonadi | ||||||||
| Date Deposited: | 28 Jun 2022 08:45 | ||||||||
| Last Modified: | 28 Jun 2022 08:45 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/48181 |
Actions (login required)
 |
View Item |
