Kaunang, Sabrina Brigitta S (2022) Perancangan Ulang Identitas Visual Rumah Sakit Umum Pusat Prof. dr. R.D. Kandou Manado = Visual Identity Redesign of Central General Hospital Prof. dr. R.D. Kandou Manado. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Rumah Sakit Umum Pusat Prof. dr. R.D. Kandou Manado adalah rumah sakit kelas
A yang dimiliki Kementerian Kesehatan Indonesia dan berlokasi di Sulawesi Utara.
Melalui observasi visual dan analisis data ditemukan rumah sakit ini memiliki logo
dan identitas visual yang kurang mencerminkan citra, nilai, visi dan misinya.
Elaborasi identifikasi masalah identitas visual rumah sakit akan dibahas lebih lanjut
dalam isi makalah ini. Tujuan dari proyek perancangan ulang ini adalah untuk
memberikan solusi dari permasalahan identitas visual serta menciptakan identitas
visual yang lebih koheren. Proyek perancangan ini dilakukan menggunakan
metodologi yang diadaptasikan dari buku Designing Identity dari Alina Wheeler.
Proses perancangan dilakukan dengan cara pengumpulan data melalui studi
literatur, online research, dan wawancara narasumber dari rumah sakit. Data yang
diperoleh kemudian diolah dan dianalisis untuk mengidentifikasi masalah visual
agar dapat digunakan sebagai dasar dalam proses proyek perancangan ulang ini.
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Central General Hospital Prof. dr. R.D. Kandou Manado is a class A hospital
owned by the Indonesian Ministry of Health and is located in North Sulawesi.
Through visual observation and data analysis, it was found that this hospital has a
logo and visual identity that does not reflect its image, values, vision and mission.
Elaboration of problem identification from this hospital’s visual identity will be
discussed further in the contents of this paper. The purpose of this redesign project is to provide a solution to the current visual identity problem and create a more coherent visual identity. This design project is put through using a methodology adapted from the book Designing Identity by Alina Wheeler. The design process is carried out by collecting data through literature studies, online research, and an interviewee from the hospital. The data obtained is then processed and analyzed to identify visual problems so that it can be used as a basis in the process of this redesign project.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Kaunang, Sabrina Brigitta S NIM01023180058 shelbrinabrigitta@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Zuki, Chandra Djoko NIDN0304116906 UNSPECIFIED Thesis advisor Sidharta, Siswanto UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | Perancangan Ulang; Redesain Logo; Identitas Visual; Rumah Sakit Umum Pusat Prof. dr. R.D. Kandou Manado; |
Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design |
Depositing User: | Sabrina Brigitta Kaunang |
Date Deposited: | 28 Jun 2022 08:06 |
Last Modified: | 28 Jun 2022 08:06 |
URI: | http://repository.uph.edu/id/eprint/48182 |