Hernawan, Karina Olivia (2022) Perancangan ulang website Hotel Indigo Bali Seminyak Beach. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Di era yang serba digital ini, website menjadi sebuah media yang krusial bagi sebuah perusahaan sebagai wadah informasi bagi para pelanggannya, terutama bagi perusahaan penyedia jasa akomodasi seperti hotel maupun villa. Karena selain
digunakan sebagai sumber informasi, sebuah website juga dapat berfungsi sebagai media komunikasi antara sebuah perusahaan dengan para pelanggannya. Entitas yang digunakan dalam proyek perancangan ini yaitu Hotel Indigo Bali Seminyak
Beach, bagian dari InterContinental Hotels Group yang mengangkat konsep a
neighborhood story. Dari analisis yang dilakukan terhadap existing website dari entitas, masih dapat ditemukan beberapa permasalahan desain, terutama pada aspek
visual clarity yang menyebabkan kurang optimalnya penyampaian pesan atau
informasi kepada audiens. Melalui proyek ini, penulis merancang ulang tampilan
website hotel yang baru dengan menggunakan metodologi perancangan Bruce Hannington dan Bella Martin, serta memvisualisasikan tampilan website interface
baru yang lebih intuitif dan sederhana melalui sebuah prototipe Figma. / In this digital era, website is considered as one of the most important media used
by companies to provide information for their customers, especially for
accommodation service companies such as hotel and villa. Aside from being an
information source, a website can be used as a communication channel between a company and their customers. The entity used in this project is Hotel Indigo Bali Seminyak Beach, part of InterContinental Hotels Group which has “a neighbourhood story” as their concept. There are several design problems found
through the analysis carried out regarding the entity, specifically about the visual clarity, which caused the information delivery to the audience to be not optimal.
Through this project, the author redesigned the website using Bruce Hannington
and Bella Martin’s design methodology, and visualizing the new, simpler, and more intuitive website interface through a Figma prototype.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Hernawan, Karina Olivia NIM01023170037 rinhernawan@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Melini, Ellis NIDN0306068201 ellis.melini@uph.edu Thesis advisor Rahardjo, Christo Wahyudi UNSPECIFIED heavylildude@gmail.com |
Uncontrolled Keywords: | media digital, website, user interface, user experience, visual clarity |
Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design |
Depositing User: | Karina Olivia Hernawan |
Date Deposited: | 30 Jun 2022 02:22 |
Last Modified: | 30 Jun 2022 02:27 |
URI: | http://repository.uph.edu/id/eprint/48227 |