Aritonang, Ronaldo Goglas Moses (2022) Analysis of Factors Influencing Behavioral Intentions of E-wallet Usage Amongst F&B SME Consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
E-wallets have enabled more Indonesian users to incorporate financial services with
their day-to-day activities, such as e-wallets as a payment platform to purchase food
and beverages (F&B) from small-medium enterprises (SMEs). Measurement of
how e-wallets affect behavioral intention towards F&B purchasing from SMEs
considers the aspects of Perceived Ease of Use, Perceived Usefulness, Trust,
Mobility, Customization and Customer Involvement. The purpose of this study is
to identify the relationships between etowards
purchasing F&B products from SMEs in Jakarta with Perceived Ease of
Use, Perceived Usefulness, Trust, Mobility, Customization, and Customer
Involvement. Primary data was collected using questionnaire distribution and has
received 257 respondents which are e-wallet users that have used e-wallets as a
payment platform in F&B products from SMEs within Jakarta. The data was
analyzed by applying Structural Equation Modeling (SEM) to test the hypotheses.
Hypothesis testing has shown that Perceived Usefulness, Mobility, and
Customization has positive influence towards Behavioral Intention. Perceived Ease
of Use, Trust, and Customer Involvement shows no positive influence towards
Behavioral Intention. Discussions, limitations, and suggestions for future research
are also provided.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Aritonang, Ronaldo Goglas Moses 01013180021 ronaldogmaritonang@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Budiono, Sidik NIDN1212126801 UNSPECIFIED Thesis advisor Radnan, Paulus Yokie NIDN0324058008 UNSPECIFIED Thesis advisor Sembel, Jacquelinda Sandra NIDN0000146202 UNSPECIFIED |
Uncontrolled Keywords: | e-wallets; food & beverage; small-medium enterprises; Jakarta; behavioral intention; perceived ease of use; perceived usefulness; trust; mobility; customization; customer involvement |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Ronaldo Goglas Moses Aritonang |
Date Deposited: | 30 Jun 2022 09:22 |
Last Modified: | 30 Jun 2022 09:22 |
URI: | http://repository.uph.edu/id/eprint/48244 |