Anteseden dan konsekuensi dari behavioral intention layanan telekonsultasi online Halodoc selama Covid-19

Andriani, Amelia (2022) Anteseden dan konsekuensi dari behavioral intention layanan telekonsultasi online Halodoc selama Covid-19. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis: pengaruh positif performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use,dan perceived usefulness terhadap behaviour intention, serta pengaruh positif behaviour intention terhadap usage behaviour. Pengumpulan data dilakukan menggunakan kuesioner. Target populasi penelitian ialah orang yang pernah melakukan telekonsultasi online di Halodoc dan bersedia menjadi responden. Penentuan jumlah sampel ditentukan sebesar 224 sampel. Teknik pengambilan sampel menggunakan purposive sampling. Data diolah menggunakan Partial Least Square-Structural Equation modelling (PLS-SEM). Hasil penelitian menunjukan bahwa performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use,dan perceived usefulness berpengaruh positif terhadap behaviour intention. Terakhir, behaviour intention berpengaruh positif terhadap usage behaviour pada penerimaan layanan telekonsultasi online Halodoc selama COVID-19. Implikasi manajerial berdasarkan hasil analisis data, Halodoc dapat meningkatkan kualitas dokter, meningkatkan akses layanan kesehatan dengan bekerja sama dengan lebih banyak apotik dan laboratorium, meningkat communication skill dari dokter-dokter di Halodoc, meningkatkan tampilan visual aplikasi Halodoc, menyediakan layanan 24 jam customer service, dan Halodoc dapat menyediakan lebih banyak layanan yang lebih komprehensif. / This research aims to analyse: the positive effect of performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use, and perceived usefulness on behaviour intention, the positive effect of behaviour intention on usage behaviour. Data collection was collected using questionnaire. The target population of this research were people that have done online teleconsultation at Halodoc and willing to be respondents of this research. The number of samples were determined to be which 224 samples. The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study. The results of data analysis showed that performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use, and perceived usefulness have positive effect on behaviour intention. Lastly, behaviour intention has a positive effect on usage behaviour in acceptance of Halodoc’s online teleconsultation during COVID-19. Managerial implication based on the results, Halodoc can improve the quality of doctors, improve access to health services by collaborating with more pharmacies and laboratories, improve communication skills of doctors at Halodoc, improve the visual appearance of Halodoc application, provide 24-hour customer service, and Halodoc can provide more comprehensive services.

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