Faktor-faktor yang mempengaruhi loyalitas konsumen di Rumah Sakit Siloam Lippo Village

Nur, Chintya (2022) Faktor-faktor yang mempengaruhi loyalitas konsumen di Rumah Sakit Siloam Lippo Village. Masters thesis, Universitas Pelita Harapan.

[thumbnail of Title]
Preview
Text (Title)
CT_01616200020_CHINTYA NUR.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (34kB) | Preview
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (352kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (896kB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (4MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (7MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (989kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (5MB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dan hubungan dari kualitas pelayanan, kemudian kepercayaan konsumen serta nilai konsumen terhadap loyalitas konsumen di Rumah Sakit Siloam Lippo Village. Dalam penelitian ini menggunakan sampel sebanyak 101 orang dengan kriteria yang sudah pernah berkunjung ke Rumah Sakit Siloam Lippo Village. Pengumpulan data dilakukan menggunakan kuesioner online google form yang yang disebarkan via sosial media dengan metode simple random sampling. Program SmartPLS 3.3 digunakan untuk analisis data dengan pendekatan partial least square-structural equation modelling. Kesimpulan dari penelitian ini adalah semua lima variabel yang diteliti yaitu kualitas layanan yang terdiri dari kualitas interaksi, kualitas lingkungan, kualitas hasil, dan nilai konsumen mempunyai hubungan yang positif dan signifikan pada loyalitas konsumen. Penelitian ini dapat memberikan implikasi dan masukan kepada manajerial rumah sakit dalam pengembangan dalam peningkatan loyalitas konsumen yang melakukan kunjungan untuk mendapatkan pelayanan kesehatan di rumah sakit. / The aim of this study is to determine the influence and relationship of service quality, then consumer trust and consumer value on consumer loyalty at Siloam Hospitals Lippo Village. In this study, a sample of 101 people that have meet the criteria of ever been to Siloam Hospitals Lippo Village before. Data was collected using an online google form questionnaire which was distributed via social media using a simple random sampling method. The SmartPLS 3.3 program was used for data analysis with a partial least square-structural equation modeling approach (PLS-SEM). The conclusion of this study is that all five variables studied, namely service quality which consists of interaction quality, physical environment quality and outcome quality, and consumer value have a positive and significant relationship on consumer loyalty. This study can provide implications and input to hospital managers in developing the loyalty of consumers who visit to get health services at the hospital.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Nur, Chintya
NIM01616200020
chintya.nur27@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Berlianto, Margaretha Pink
NIDN0327037904
margaretha.berlianto@uph.edu
Uncontrolled Keywords: kualitas layanan ; kualitas interaksi ; kualitas lingkungan ; kualitas hasil ; kepercayaan konsumen ; nilai konsumen ; loyalitas konsumen
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration
Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration
Depositing User: Users 14936 not found.
Date Deposited: 11 Jul 2022 03:12
Last Modified: 30 Sep 2022 02:11
URI: http://repository.uph.edu/id/eprint/48494

Actions (login required)

View Item
View Item