This study wishes to search answer of effect of country of origin, brand image, and perceived quality towards product involvement as moderation effects. It is done in quantitative approach and the data is gathered through personally-administered questionnaires amongst UPH Students. SmartPLS 3.0 is used in this research analyzed by T-statistics, and R-Square. The research reveals that Brand Image and Perceived Quality both has a significant effects on purchase intentions, while Country of Origins has no significant effecttowards purchase intentions. Product involvement has no moderating effects in both perceived quality and brand image.