Dzaky, Jihan Alfairus (2022) PENGARUH SERVICE QUALITY, KEPUASAN PELANGGAN, HARGA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DON BAKESHOP MALL KELAPA GADING. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Dalam penelitian ini, penulis bertujuan untuk mengetahui pengaruh dari empat variabel yang pertama terdiri dari service quality dengan dimensinya yaitu reliability, responsiveness, assurance, emphaty, tangible, variabel kedua yaitu kepuasan pelanggan, harga, dan juga brand image terhadap loyalitas pelanggan Don Bakeshop mall Kelapa Gading. Penelitian ini merupakan penelitian kuantitatif dengan sampel 250 dengan survei online. Metode analisa yang digunakan penulis adalah Partial Least Square Structural Equal Modeling (PLS SEM) dengan aplikasi SmartPLS. Hasil dari penelitian ini menunjukan bahwa keempat variabel tersebut memiliki pengaruh positif secara signifikan terhadap Loayalitas Pelanggan Don Bakeshop Mall Kelapa Gading. Kata Kunci : Service quality, kepuasan pelanggan, harga, brand image, PLS SEM, Smart PLS.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Service quality, kepuasan pelanggan, harga, brand image, PLS SEM, Smart PLS | ||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Jihan Alfairus Dzaky | ||||||||
| Date Deposited: | 25 Jul 2022 03:22 | ||||||||
| Last Modified: | 25 Jul 2022 03:22 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/48980 |
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