Dzaky, Jihan Alfairus (2022) PENGARUH SERVICE QUALITY, KEPUASAN PELANGGAN, HARGA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DON BAKESHOP MALL KELAPA GADING. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Dalam penelitian ini, penulis bertujuan untuk mengetahui pengaruh dari empat
variabel yang pertama terdiri dari service quality dengan dimensinya yaitu
reliability, responsiveness, assurance, emphaty, tangible, variabel kedua yaitu
kepuasan pelanggan, harga, dan juga brand image terhadap loyalitas pelanggan
Don Bakeshop mall Kelapa Gading. Penelitian ini merupakan penelitian kuantitatif
dengan sampel 250 dengan survei online. Metode analisa yang digunakan penulis
adalah Partial Least Square Structural Equal Modeling (PLS SEM) dengan aplikasi
SmartPLS. Hasil dari penelitian ini menunjukan bahwa keempat variabel tersebut
memiliki pengaruh positif secara signifikan terhadap Loayalitas Pelanggan Don
Bakeshop Mall Kelapa Gading.
Kata Kunci : Service quality, kepuasan pelanggan, harga, brand image, PLS SEM,
Smart PLS.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Dzaky, Jihan Alfairus NIM01015190008 jihanalfairusdzaky@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius 19960251 innocentius.bernarto@uph.edu |
Uncontrolled Keywords: | Service quality, kepuasan pelanggan, harga, brand image, PLS SEM, Smart PLS |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Jihan Alfairus Dzaky |
Date Deposited: | 25 Jul 2022 03:22 |
Last Modified: | 25 Jul 2022 03:22 |
URI: | http://repository.uph.edu/id/eprint/48980 |