PENGARUH SERVICE QUALITY, KEPUASAN PELANGGAN, HARGA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DON BAKESHOP MALL KELAPA GADING

Dzaky, Jihan Alfairus (2022) PENGARUH SERVICE QUALITY, KEPUASAN PELANGGAN, HARGA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DON BAKESHOP MALL KELAPA GADING. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title]
Preview
Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (20kB) | Preview
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (92kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (430kB) | Preview
[thumbnail of Chapter 1]
Preview
Text (Chapter 1)
Chapter 1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (798kB) | Preview
[thumbnail of Chapter 2] Text (Chapter 2)
Chapter 2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter 3] Text (Chapter 3)
Chapter 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter 4] Text (Chapter 4)
Chapter 4 .pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter 5] Text (Chapter 5)
Chapter 5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (276kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (340kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)

Abstract

Dalam penelitian ini, penulis bertujuan untuk mengetahui pengaruh dari empat variabel yang pertama terdiri dari service quality dengan dimensinya yaitu reliability, responsiveness, assurance, emphaty, tangible, variabel kedua yaitu kepuasan pelanggan, harga, dan juga brand image terhadap loyalitas pelanggan Don Bakeshop mall Kelapa Gading. Penelitian ini merupakan penelitian kuantitatif dengan sampel 250 dengan survei online. Metode analisa yang digunakan penulis adalah Partial Least Square Structural Equal Modeling (PLS SEM) dengan aplikasi SmartPLS. Hasil dari penelitian ini menunjukan bahwa keempat variabel tersebut memiliki pengaruh positif secara signifikan terhadap Loayalitas Pelanggan Don Bakeshop Mall Kelapa Gading. Kata Kunci : Service quality, kepuasan pelanggan, harga, brand image, PLS SEM, Smart PLS.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Dzaky, Jihan Alfairus
NIM01015190008
jihanalfairusdzaky@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Bernarto, Innocentius
19960251
innocentius.bernarto@uph.edu
Uncontrolled Keywords: Service quality, kepuasan pelanggan, harga, brand image, PLS SEM, Smart PLS
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Jihan Alfairus Dzaky
Date Deposited: 25 Jul 2022 03:22
Last Modified: 25 Jul 2022 03:22
URI: http://repository.uph.edu/id/eprint/48980

Actions (login required)

View Item
View Item