Strategi komunikasi program kampanye anti KBGO #jagaprivasimu Safenet 2020 melalui media sosial

Kurniawan, Michelle (2022) Strategi komunikasi program kampanye anti KBGO #jagaprivasimu Safenet 2020 melalui media sosial. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

ABSTRAK Michelle Kurniawan (01041180100) STRATEGI KOMUNIKASI PROGRAM KAMPANYE ANTI KBGO #JAGAPRIVASIMU SAFENET MELALUI MEDIA SOSIAL (XII + 99 halaman, 15 gambar, 3 tabel, 17 lampiran) Kata kunci : Komunikasi, Public Relations, Strategi Komunikasi Kampanye, cyber crime, kampanye Public Relations. Komunikasi adalah suatu kegiatan yang dilakukan individu atau kelompok dengan cara bertukar informasi sesuai dengan kebutuhannya. Komunikasi dapat dilakukan dengan berbagai macam cara. Di masa lalu, keterbatasan media menyebabkan keterbatasan informasi juga. Namun, saat ini komunikasi dapat dilakukan lewat berbagai macam cara seperti menggunakan media sosial sebagai saluran untuk berbagi pesan kepada individu lainnya. Media sosial tidak hanya digunakan untuk memenuhi kebutuhan informasi seseorang, tetapi penggunaan media sosial juga menjadi salah satu cara bagi individu atau kelompok untuk membagikan gambar atau video yang bersifat privasi. Akan tetapi, tanpa disadari hal yang bersifat privasi yang dibagikan melalui media sosial juga dapat menjadi ancaman kejahatan. Kejahatan berbasis online atau bisa disebut sebagai cyber crime yang kerap terjadi adalah Kekerasan Berbasis Gender Online (KBGO). Salah satu, organisasi yang menjadi wadah tentang ancaman ini merupakan Safenet. Penelitian ini menganalisis strategi kampanye organisasi Safenet dalam menyuarakan dan mengedukasi tentang Kekerasan Berbasis Gender Online melalui model perencanaan kampanye Public Relations Anne Gregory. Pendekatan yang dilakukan dalam penelitian ini merupakan pendekatan kualitatif dan menggunakan metode studi kasus. Data yang digunakan dalam penelitian ini dilakukan melalui wawancara serta observasi yang mendalam. Penelitian menghasilkan gambaran strategi kampanye #Jagaprivasimu Safenet lewat analisa perencanaan kampanye Public Relations Anne Gregory. REFERENSI : 20- 2009-2088 / ABSTRACT Michelle Kurniawan (01041180100) ONLINE GENDER-BASED ANTI-VIOLENCE CAMPAIGN COMMUNICATION STRATEGIES THROUGH SOCIAL MEDIA (XII + 99 pages, 15 pictures, 3 tables, 17 attachments) Key Word :Communication, Public Relations, cyber crime, Public Relations Campaign. Communication is an activity carried out by individuals or groups by exchanging information according to their needs. Communication can be done in various ways. In the past, media limitations led to information limitations as well. However, currently communication can be done in various ways, such as using social media as a channel to share messages with other individuals. However, without realizing it, things that are private that are shared through social media can also be a threat of crime. Online-based crimes or can be referred to as cyber-crimes that often occur are Online Gender-Based Violence (KBGO). One of the organizations that became a forum for this threat is Safenet. Safenet has made various efforts to reduce the number of victims and educate them to avoid this threat. This study analyzes the campaign strategy of the Safenet organization in voicing and educating about Online Gender-Based Violence through Anne Gregory's Public Relations campaign planning model. The approach used in this research is a qualitative approach and uses a case study method. The data used in this study was conducted through interviews and in-depth observations REFERENCES : 20- 2009-2088

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