Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia

Chilwin, Kevin (2019) Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
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Chilwin, Kevin
NIM00000005333
UNSPECIFIED
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Purba, John Tampil
NIDN320086205
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Additional Information: SK 11-15 CHI a; 31001000263575
Uncontrolled Keywords: perceived risk; purchase decision; trust
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Yanni Karina
Date Deposited: 28 Jul 2022 07:17
Last Modified: 28 Jul 2022 07:17
URI: http://repository.uph.edu/id/eprint/49065

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