Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia

Jonathan, Ryan (2019) Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
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Jonathan, Ryan
NIM00000014268
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Purba, John Tampil
NIDN320086205
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Additional Information: SK 11-15 JON a; 31001000264037
Uncontrolled Keywords: perceived risk; purchase decision; trust
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Yanni Karina
Date Deposited: 01 Aug 2022 07:44
Last Modified: 19 Mar 2025 10:18
URI: http://repository.uph.edu/id/eprint/49122

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