Managing frontline employee performance through coaching in PT Danamon Indonesia: does selling experience matter?

Winoto, Clara Azalia (2018) Managing frontline employee performance through coaching in PT Danamon Indonesia: does selling experience matter? Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The objectives to be proved in this research are: to evaluate whether managerial coaching positively influences salesperson sales performance whether managerial coaching positively influence salesperson behavioural performance, sales person behavioural performance positively affects sales performance, how career stage will moderate relationship between managerial coaching and sales performance. This research will be held in Bank Danamon Indonesia branch Karawaci, Tangerang. Bank Danamon Indonesia Karawaci branch is located at Ruko Pinangsia Blok M-10, Lippo Karawaci Tangerang. Bank Danamon Indonesia Karawaci branch was chosen because this bank is one of the major and well-known banks in Indonesia and has conducted regular program coaching for Bank Danamon Indonesia employees.Respondents who are subject of research will be limited respondents in this study were employees of Bank Danamon Indonesia Karawaci branch who are employees in the frontline employee field and sales people who receive some regular coaching programs. Technique analysis used are Smart PLS 3.0. Based on research that has been done in Danamon Bank the conclusions that can be drawn are as follows coaching significantly influenced behavioural performance, coaching significantly influenced sales performance, and behavioural performance significantly influenced sales performance, but career stage can’t moderate relationship between managerial coaching and sales performance.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Winoto, Clara Azalia
NIM00000016068
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
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Email
Thesis advisor
Hulisean, Juanna Judith
NIDN0306065801
juanna.judith@uph.edu
Uncontrolled Keywords: coaching; employee performance; performance behaviour; sales performance; sales; frontline employee.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Yanni Karina
Date Deposited: 08 Aug 2022 08:47
Last Modified: 19 Jan 2024 05:06
URI: http://repository.uph.edu/id/eprint/49339

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