Juanda, Vincent (2022) Studi kelayakan bisnis Roempah Bulk Store. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kebutuhan sehari-hari manusia seperti makanan, minuman produk kebersihan dan
semacamnya akan selalu dibutuhkan. Seringkali kebutuhan kebutuhan ini dijual
dengan menggunakan kemasan plastik sekali pakai. Namun tanpa kita sadari bahwa
produk pengemas inilah yang membuat bahaya lingkungan kita. Bulk Store
merupakan sebuah toko grosir dengan konsep yang unik dimana, toko ini membawa
gaya hidup zero waste. Gaya hidup zero waste merupakan gaya hidup yang
mengevaluasi lebih tentang hal – hal yang dikonsumsi oleh manusia. Terlihat
diantara masyarakat Indonesia penduduk yang paling peduli kepada lingkungan
adalah Generasi Z. Toko grosir yang mengaplikasikan zero waste seperti bulk store
juga memiliki harga yang bersaing di pasarnya. Studi kelayakan perencanaan bisnis
Roempah Bulk Store dilakukan untuk mengetahui apakah bisnis bulk store layak
dijalankan. Pada penelitian ini digunakan kuesioner untuk mendapatkan data primer
dan untuk data sekunder diperoleh dari artikel dan jurnal pendahulu. Studi
kelayakan dilihat dari aspek pasar & pemasaran, teknis & operasional, hukum &
manajemen, dan keuangan. Ditemukan pada aspek finansial bahwa Roempah Bulk
Store memiliki nilai NPV dibawah 0 sehingga usaha tidak layak untuk dijalankan. / Human daily needs such as food, drinks, hygiene products and the like will always
be needed. Often these needs are sold using single-use plastic packaging. However,
without us realizing it, it is this packaging product that creates a hazard to our
environment. Bulk Store is a wholesale store with a unique concept where, this store
brings a zero waste lifestyle. A zero waste lifestyle is a lifestyle that evaluates more
about things that are consumed by humans. It can be seen that among the Indonesian
people, the population who cares the most about the environment is Generation Z.
Wholesale stores that apply zero waste such as bulk stores also have competitive
prices in the market. The feasibility study of the Roempah Bulk Store business plan
was conducted to determine whether the bulk store business is feasible to run. In
this study, a questionnaire was used to obtain primary data and secondary data
obtained from articles and predecessor journals. The feasibility study is viewed
from the market & marketing, technical & operational, legal & management, and
financial aspects. It was found in the financial aspect that Roempah Bulk Store has
an NPV value below 0 so the business is not feasible to run.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Juanda, Vincent NIM01033180006 vincentjuanda25@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Panjaitan, Andry NIDN0327127301 andry.panjaitan@uph.edu |
Uncontrolled Keywords: | kebutuhan sehari-hari, produk pengemas, zero waste, generasi Z, bulk store, Roempah Bulk Store |
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering |
Depositing User: | Vincent Juanda |
Date Deposited: | 12 Aug 2022 06:35 |
Last Modified: | 12 Aug 2022 06:35 |
URI: | http://repository.uph.edu/id/eprint/49419 |