Udaya, Rendy Yehezkiel (2019) Tipologi komentar viewer pada social live streaming service (analisis netnografi pada teks komentar viewer nimo tv). Masters thesis, Universitas Pelita Harapan.
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Abstract
One form of participatory culture in the era of Web 2.0 is Social Live Streaming Service
(SLSS). SLSS is a new platform used by users to interact with different from than other new
media, using using audio / visual and text. SLSS has two main components: streamer and
viewer and both of them interact by using audio visual from the streamer side and text from
the viewer side. One of the SLSS the main attraction is the theme game, and in Indonesia
Nimo Tv is the SLSS platform with the highest rating in the spesific topic of the game.
Point of view used in the research is from viewer center in giving comments during the
streaming timeframe. Using qualitative and netnography methods, the researcher mapped the
typology of comments based on the types of participation of the online and spectator persona,
as well as new findings that complement the two previous typologies.
SLSS Nimo Tv consists of two types of comments on the type of online community
participation (mingler and newbie), and four types of audience comments (The Curious, The
Pupil, The Unsatisfied, dan The Assistant), and seven new findings (the attention seeker, the
requester, the toxic, the rumour, the hashtag, comment repetitive and redudancy, the
disappointment). / Salah satu bentuk budaya partisipasif pada era Web 2.0 adalah Social Live Streaming Service
(SLSS). SLSS merupakan platform baru yang digunakan oleh pengguna untuk berinteraksi
dalam bentuk yang berbeda dibandingkan media baru lainnya dengan menggunakan
audio/visual dan teks. SLSS memiliki dua komponen utama yakni streamer dan viewer dan
keduanya dapat saling berinteraksi dengan menggunakan audio visual dari sisi streamer dan
teks dari sisi viewer. Salah satu tematik SLSS yang memiliki daya tarik utama adalah
bertemakan game, dan di Indonesia Nimo Tv adalah platform SLSS dengan rating tertinggi
dalam topik game.
Adapun sudut pandang yang digunakan pada Penelitian adalah dari sisi viewer (viewer
center) dalam memberikan komentarnya selama rentang waktu streaming. Dengan
menggunakan pendekatan kualitatif dan metode netnografi, Peneliti memetakan tipologi
komentar berdasarkan type of online community participation dan spectator persona, dan
juga temuan baru yang melengkapi kedua tipologi sebelumnya.
Hasil penelitian menunjukan bahwa pemetaan tipologi komentar pada SLSS Nimo Tv terdiri
dari dua jenis komentar type of online community participation (mingler dan newbie), dan
empat jenis komentar spectator persona (The Curious, The Pupil, The Unsatisfied, dan The
Assistant), serta tujuh tipe komentar viewer game (Komentar Mencari Perhatian, Komentar
Meminta, Komentar Negatif, Komentar Rumor, Komentar Tagar, Komentar Berulang dan
Redudansi, Komentar Kekecewaan).
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Udaya, Rendy Yehezkiel NIM01689170004 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Irwansyah, Irwansyah NIDN0321017301 UNSPECIFIED |
Additional Information: | T 89-16 UDA t |
Uncontrolled Keywords: | Social Live Streaming Service ; Participatory Culture ; Type of Online Community Participation ; Spectator Persona ; Netnography ; Comments ; Text |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 06 Nov 2019 04:08 |
Last Modified: | 01 Mar 2022 01:50 |
URI: | http://repository.uph.edu/id/eprint/5076 |