Sawito, Alfredo (2016) Marketing mix influence regarding food purchase on boncafe restaurant in Surabaya (a case study on boncafe restaurant). Bachelor thesis, Universtitas Pelita Harapan.
![[thumbnail of Title.pdf]](http://repository.uph.edu/style/images/fileicons/text.png "Title.pdf")
Text (Title.pdf)
1. Sampul.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
2. Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (138kB) | Preview
Preview
Bab-1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (468kB) | Preview
Text (Chapter2.pdf)
Bab-2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (207kB)
Text (Chapter3.pdf)
Bab-3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (168kB)
Text (Chapter4.pdf)
Bab-4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (298kB)
Preview
Penutup.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (129kB) | Preview
Preview
Pustaka.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (159kB) | Preview
Text (Appendices.pdf)
lampiran.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (373kB)
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Sawito, Alfredo NIM01120100035 UNSPECIFIED UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sondakh, Oliandes UNSPECIFIED UNSPECIFIED Thesis advisor Gunawan, Hananiel M. UNSPECIFIED UNSPECIFIED |
| Uncontrolled Keywords: | Boncafe Steak & Ice Cream is a restaurant specializing in steak menus that prioritize the taste and quality of the best cuisine. Boncafe Steak & Ice Cream is not only a place to eat with a cozy atmosphere, but also a recommendation venue for private or corporate event perayaaan. Like birthday parties, engagements and wedding and gathering. Therefore, the researcher has planned to analyze the factors influencing buying decision of the Consumers in Boncafe Restaurant Surabaya. One hundred respondents were given a questionnaire using a six point Likert Scale. 3Hyppthesis were analyzed using the multiple regression models. The result of this study showed that Product, Price, and Place affects Buying decision. The recommendation for future researchers is to add or change the variables in this study to see from different perspectives and gain new insight. For Boncafe Restaurant, this study can be used for evaluation purposes to further improve their marketing strategies and learn more about their consumers behavior. Keywords: Product, Price, Place, Buying decisions, Boncafe Restaurant |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
| Depositing User: | Rafael Rudy |
| Date Deposited: | 21 Oct 2022 07:58 |
| Last Modified: | 21 Oct 2022 07:58 |
| URI: | http://repository.uph.edu/id/eprint/50829 |
Actions (login required)
- View Item