Merrylin, Elin (2017) Analisis pengaruh variabel social benefit, social cost, access quality, venue quality, dan event quality terhadap revisit intention melalui satisfaction pada event jazz gunung bromo di Jawa Timur. Masters thesis, Universtitas Pelita Harapan.
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Abstract
Sektor musik telah ditetapkan sebagai sektor prioritas oleh Badan
Ekonomi Kreatif Indonesia, yaitu badan negara yang mengurusi pengembangan
industri musik. Oleh sebab itu, Perkembangan ini membuat industri musik
menjadi industri yang sangat menguntungkan dan menjanjikan. Penyelenggaraan
event musik merupakan salah satu penyumbang keuntungan terbesar dalam
industri musik. Penelitian ini membahas tentang pengaruh social benefit, social
cost, access quality, venue quality, dan event quality terhadap revisit intention
melalui satisfaction pada event Jazz Gunung Bromo.
Metode penelitian yang digunakan dalam penelitian ini adalah metode
kuantitatif dengan model penelitian multi variabel yaitu Structural Equation
Model (SEM). Populasi yang digunakan adalah penonton event Jazz Gunung
Bromo dengan rentang usia antara 18-60 tahun. Responden pada penelitian ini
adalah penonton event Jazz Gunung Bromo 2017 yang berasal dari seluruh
Indonesia yang berjumlah 186 orang. Hasil penelitian menunjukan bahwa event
quality dan venue quality memiliki pengaruh signifikan positif terhadap kepuasan
penonton event Jazz Gunung Bromo. Untuk variabel social cost berpengaruh
signifikan negatif terhadap satisfaction, sedangkan social benefit dan access
quality tidak memiliki pengaruh signifikan terhadap satisfaction. Karena event
quality memiliki pengaruh terbesar terhadap satisfaction, maka event organizer
disarankan untuk sangat memperhatikan variabel ini dalam merancang acara Jazz
Gunung pada masa-masa mendatang / The music sector has been designated as priority sector by Badan Ekonomi
Kreatif of Indonesia, a state agency that deals with the development of the music
industry. Therefore, this development makes the music industry a very lucrative
and promising industry. Organizing music events is one of the biggest profit
contributors in the music industry. This study discusses the influence of social
benefit, social cost, access quality, venue quality, and event quality towards revisit
intention through satisfaction at Jazz Gunung Bromo music event.
The research method used in this research is quantitative method with
multi variable variable research model that is Structural Equation Model (SEM).
The population used is spectators of Jazz Gunung Bromo music event with age
range between 18-60 years old. Respondents in this study are spectators of Jazz
Gunung Bromo music event 2017 coming from all over Indonesia which
amounted to 186 people. The results showed that the event quality and venue
quality has a significant positive influence on the satisfaction of spectators of Jazz
Gunung Bromo music event. For social cost variable has a significant negative
effect on satisfaction, while social benefit and access quality have no significant
influence on satisfaction. Since event quality has the greatest influence on
satisfaction, the event organizer is advised to be very concerned about this
variable in designing Jazz Gunung Bromo music event in the future
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Merrylin, Elin NIM00000029416 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Sondakh, Oliandes UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | revisit intention; social benefit; social cost; access quality; venue quality; event quality; satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Master of Management Current > Faculty/School - UPH Surabaya > Business School > Master of Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 30 Nov 2022 08:03 |
Last Modified: | 30 Nov 2022 08:03 |
URI: | http://repository.uph.edu/id/eprint/51530 |