Repositori Universitas Pelita Harapan
+ Advanced Search

Pengaruh media sosial marketing terhadap trust brand image dan repurchase intention pada Gojek

Francesco, Steven (2022) Pengaruh media sosial marketing terhadap trust brand image dan repurchase intention pada Gojek. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title]
Preview
 Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (85kB) | Preview
[thumbnail of Abstract]
Preview
 Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (156kB) | Preview
[thumbnail of ToC]
Preview
 Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (621kB) | Preview
[thumbnail of Chapter1]
Preview
 Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (518kB)
[thumbnail of Bibliography]
Preview
 Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social media marketing terhadap trust, brand image, dan repurchase intention pada GOJEK. Populasi dalam penelitian ini adalah individu yang pernah menggunakan GOJEK dengan menyebarkan kuesioner kepada 222 sampel. Penelitian ini menggunakan teknik pengambilan sampel yaitu purposive sampling.Analisis data menggunakan aplikasi PLS SEM.Hasil penelitian ini menunjukkan bahwa pemasaran media sosial mempengaruhi kepercayaan, citra merek, dan niat beli ulang, kepercayaan dan citra merek mempengaruhi niat beli ulang. Maka penelitian ini bertujuan untuk memberikan informasi kepada manajemen GOJEK untuk meningkatkan social media marketing, trust, brand image.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Francesco, Steven
NIM01011190026
stevenfrancesco3101@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Hutabarat, Zoel
0304128001
zoel.hutabarat@uph.edu
Thesis advisor
Berlianto, Margaretha
0327037904
margaretha.berlianto@uph.edu
Thesis advisor
Bernarto, Innocentius
0320016501
innocentius.bernarto@uph.edu
Uncontrolled Keywords: social media marketing; trust; brand image; repurchase intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Steven Francesco
Date Deposited: 20 Dec 2022 01:58
Last Modified: 20 Dec 2022 01:58
URI: http://repository.uph.edu/id/eprint/51902

Actions (login required)

View Item
View Item