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Analisis decision model melalui technology acceptance model pada keputusan pembelian (studi kasus Instagram Shop di Jakarta)

Sumitra, Bryan (2022) Analisis decision model melalui technology acceptance model pada keputusan pembelian (studi kasus Instagram Shop di Jakarta). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini merupakan studi analisa hubungan antara perceived usefulness, perceived ease of use, trust, consumer attitudes, dan decision dalam berbelanja menggunakan Instagram Shop. Penelitian ini penggunakan Technology Acceptance Model (TAM) yang merupakan sebuah model yang mampu menganalisa faktor- faktor yang mempengaruhi diterimanya suatu sistem atau sistem informasi. Akan ada 230 responden orang Jakarta yang terpilih sesuai gender, usia, tingkat pendidikan, dan penghasilan yang bervariasi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh technology acceptance model terhadap decision to shop online pada Instagram Shop. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah konsumen di Jakarta yang berbelanja menggunakan Instagram Shop.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Sumitra, Bryan
NIM01011190095
bryanorlando961@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Arianto, Radityo
20080014
radityo.arianto@uph.edu
Uncontrolled Keywords: Technology acceptance model; social commerce; decision to shop online; Instagram Shop
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Bryan Orlando
Date Deposited: 23 Dec 2022 06:14
Last Modified: 02 Mar 2023 08:03
URI: http://repository.uph.edu/id/eprint/52000

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