Gunawan, Vania Gladys (2022) Pengaruh Percieved benefit, percieved risk, dan online purchase intention terhadap actual purchase: Studi pada konsumen Bukalapak di daerah DKI Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
E-commerce di Indonesia saat ini sedang bertumbuh dengan sangat cepat, meskipun
demikian hanya beberapa perusahaan e-commerce saja yang menguasai pangsa pasar
e-commerce di Indonesia, salah satu perusahaan yang kehilangan pangsa pasarnya
tersebut adalah Bukalapak. Bukalapak merupakan salah satu pelopor dari e-commerce
di Indonesia, meskipun demikian beberapa tahun terakhir penjualan dan antusiasme
konsumen terhadap Bukalapak terus menerus menurun. Penelitian ini dilakukan
untuk mencari pengaruh dari perceived benefit dan perceived risk terhadap actual
purchase, yang dimediasi oleh online purchase intention, pada konsumen Bukalapak
yang berdomisili di daerah DKI Jakarta. Penelitian ini termasuk kedalam jenis
penelitian eksplanasi, jumlah sampel yang digunakan adalah 170 responden, teknik
pengumpulan data yang digunakan adalah kuesioner, dan teknik pengolahan data
yang digunakan adalah PLS-SEM. Hasil penelitian ini menemukan bahwa terdapat
pengaruh yang signifikan dan positif dari perceived benefit terhadap online purchase
intention dan actual purchase, selain itu terdapat juga pengaruh yang signifikan dan
positif dari online purchase intention terhadap actual purchase. Sedangkan perceived
risk ditemukan tidak memiliki pengaruh yang signifikan terhadap online purchase
intention dan actual purchase. / E-commerce in Indonesia is currently growing very rapidly, even though only a few
e-commerce companies control the market share of e-commerce in Indonesia, one of
the companies that has lost its market share is Bukalapak. Bukalapak is one of the
pioneers of e-commerce in Indonesia, however, in recent years sales and consumer
enthusiasm for Bukalapak have continued to decline. This research was conducted to
look for the effect of perceived benefits and perceived risks on actual purchases,
which are mediated by online purchase intentions, for Bukalapak consumers who live
in the DKI Jakarta area. This research belongs to the type of explanatory research,
the number of samples used is 170 respondents, the data collection technique used is
a questionnaire, and the data processing technique used is PLS-SEM. The results of
this study found that there is a significant and positive effect of perceived benefits on
online purchase intention and actual purchase, besides that there is also a significant
and positive effect of online purchase intention on actual purchase. Meanwhile,
perceived risk was found to have no significant effect on online purchase intention
and actual purchase.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Gunawan, Vania Gladys NIM01011170075 gladysvania0209@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Purba, John Tampil NIDN20150203 john.purba@uph.edu UNSPECIFIED Meranga, Isana NIDN19940104 juniarty.fe@uph.edu UNSPECIFIED Juniarty, Juniarty NIDN20180020 isana.meranga@uph.edu |
Uncontrolled Keywords: | perceived benefit ; perceived risk ; online purchase intention ; actual purchase |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Vania Gladys Gunawan |
Date Deposited: | 03 Jan 2023 01:56 |
Last Modified: | 03 Jan 2023 03:00 |
URI: | http://repository.uph.edu/id/eprint/52018 |