Metasurya, Loa Wilson James Metasurya (2022) Antecedent of satisfaction and continued use intention for purchase intention of mobile legends microtransactions. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is to analyze the antecedents of continued use intention and satisfaction and how satisfaction and continued use intention affects purchase intention of microtransactions in Mobile Legends. The sampling was done using purposive sampling. This study’s population was gathered from distribution of questionnaires towards Mobile Legends players in Indonesia. A total of 228 respondent data was obtained and processed using PLS-SEM. The results show that enjoyment, social value, quality, and economic value effects satisfaction and continued use intention excluding social value’s effect on continued use intention and the further effects of satisfaction and continued use intention on purchase intention. This study contributes towards the research on v
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | antecedents ; enjoyment ; social value ; quality; economic value ; satisfaction ; continued use intention ; purchase intention | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 14890 not found. | ||||||||
| Date Deposited: | 10 Jan 2023 03:11 | ||||||||
| Last Modified: | 10 Jan 2023 03:11 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/52272 |
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