Pengaruh service quality, food quality, price fairness dan atmosphere terhadap customer loyalty melalui customer satisfaction pada restoran Jepang 3 Wise Monkeys, Jakarta

Setiawati, Rara Wilis (2022) Pengaruh service quality, food quality, price fairness dan atmosphere terhadap customer loyalty melalui customer satisfaction pada restoran Jepang 3 Wise Monkeys, Jakarta. Masters thesis, Universitas Pelita Harapan.

[thumbnail of Abstract]
Preview
Text (Abstract)
Cover.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (32kB) | Preview
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (197kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (618kB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (280kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (620kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (908kB)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh service quality, food quality, price fairness, atmosphere terhadap customer satisfaction pada restoran 3 Wise Monkeys. Metode survei digunakan di dalam penelitian ini. Pengumpulan data dilakukan dengan menggunakan instrumen kuesioner. Target sampel dalam penelitian ini adalah pelanggan yang pernah lebih dari 2 kali dine-in di 3 Wise Monkeys Senopati Jakarta dalam jangka waktu 1 tahun terakhir. Jumlah sampel yang diambil sebesar 275 sampel. Teknik pengambilan sampel dilakukan dengan convenience sampling. Pendekatan Partial least Square-Structural Equation Modeling dengan program SmartPls digunakan untuk analisis data. Hasil penelitian menunjukkan bahwa service quality, food quality, price fairness, atmosphere berpengaruh positif terhadap customer satisfaction pada restoran 3 Wise Monkeys.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Setiawati, Rara Wilis
NIM01628210007
raraws@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Bernarto, Innocentius
NIDN0320016501
innocentius.bernarto@uph.edu]
Uncontrolled Keywords: service quality ; food quality ; price fairness ; atmosphere ; customer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 28564 not found.
Date Deposited: 19 Jan 2023 01:11
Last Modified: 19 Jan 2023 01:11
URI: http://repository.uph.edu/id/eprint/52782

Actions (login required)

View Item
View Item