Analisis sentimen Twitter untuk video musik This Is America = Sentiment analysis of Twitter for the This Is America music video

Wirahman, Eggy (2022) Analisis sentimen Twitter untuk video musik This Is America = Sentiment analysis of Twitter for the This Is America music video. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kritik yang mengangkat masalah sosial merupakan hal yang sudah tidak asing. Kritik dapat muncul dalam bentuk lukisan, protes, secara verbal, maupun non-verbal dan dapat muncul dalam sebuah video musik yang simbolik. Video musik This Is America pertama kali diunggah di internet pada tanggal 6 Mei 2018 dan respon pengguna Twitter yang menuai respon yang sangat bervariasi. Video musik tersebut meskipun disebut oleh pembuatnya Childish Gambino, terbuka untuk interpretasi, memiliki makna serta simbolisme yang cukup jelas pada masalah sosial yang sedang terjadi. Penelitian ini bertujuan untuk menganalisa sentimen Twitter terhadap video musik menggunakan teori kontruksi sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi. Data utama merupakan tweets dengan tagar #thisisamerica dan data sekunder diperoleh dari studi pustaka berita-berita atau artikel berita. Ada 3 sentimen yang muncul yaitu negatif, positif, dan netral dengan sentimen negatif sebagai sentimen mayoritas. Sentimen negatif berisikan kritikan terhadap pemerintahan, sentimen positif berisikan pujian terhadap video musik, sedangkan sentimen netral berisikan informasi tentang penghargaan musik, jadwal berita, dan jadwal tur Childish Gambino. / Criticism towards social issues is a familiar phenomenon throughout the world. Criticism can be seen on many forms such as art, protest, verbally or even non-verbally such as a music video which can be symbolic. The This is America Music video was first uploaded to the Internet on the 6th of May 2018 and the response of Twitter users at that time were varies. Even though, Childish Gambino mentioned that the video is open to interpretations, some symbolism can be seen clearly regarding social issues these days. This research aims to analyze the Twitter sentiment towards the music video with the help of the social constructivism theory. This research uses qualitative methods with the content analysis method. The primary data source are tweets with the hashtag #thisisamerica and the secondary data are news articles. There are 3 sentiments which are negative, positive, and neutral, with negative being the majority. Negative sentiments are tweets that are criticizing the government, positive are tweets applauding the music video, and neutral tweets are usually information about music awards, news schedule, and Childish Gambino’s tour schedule. The researcher suggests that future researchers ask Twitter for the Academic Research Access to help the future researcher retrieve data more efficiently.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Wirahman, Eggy
NIM01045190062
eggy910@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Niyu, Niyu
NIDN0324027803
niyu.fisip@uph.edu
Uncontrolled Keywords: kritik sosial; kekerasan bersenjata; Childish Gambino; pengalihan isu; rasisme
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Depositing User: Eggy Wirahman
Date Deposited: 19 Jan 2023 02:39
Last Modified: 07 Mar 2023 08:45
URI: http://uat-repository.uph.edu/id/eprint/52812

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