Wirahman, Eggy (2022) Analisis sentimen Twitter untuk video musik This Is America = Sentiment analysis of Twitter for the This Is America music video. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kritik yang mengangkat masalah sosial merupakan hal yang sudah tidak
asing. Kritik dapat muncul dalam bentuk lukisan, protes, secara verbal, maupun
non-verbal dan dapat muncul dalam sebuah video musik yang simbolik. Video
musik This Is America pertama kali diunggah di internet pada tanggal 6 Mei 2018
dan respon pengguna Twitter yang menuai respon yang sangat bervariasi. Video
musik tersebut meskipun disebut oleh pembuatnya Childish Gambino, terbuka
untuk interpretasi, memiliki makna serta simbolisme yang cukup jelas pada
masalah sosial yang sedang terjadi. Penelitian ini bertujuan untuk menganalisa
sentimen Twitter terhadap video musik menggunakan teori kontruksi sosial.
Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi. Data
utama merupakan tweets dengan tagar #thisisamerica dan data sekunder diperoleh
dari studi pustaka berita-berita atau artikel berita. Ada 3 sentimen yang muncul
yaitu negatif, positif, dan netral dengan sentimen negatif sebagai sentimen
mayoritas. Sentimen negatif berisikan kritikan terhadap pemerintahan, sentimen
positif berisikan pujian terhadap video musik, sedangkan sentimen netral
berisikan informasi tentang penghargaan musik, jadwal berita, dan jadwal tur
Childish Gambino.
/
Criticism towards social issues is a familiar phenomenon throughout the
world. Criticism can be seen on many forms such as art, protest, verbally or even
non-verbally such as a music video which can be symbolic. The This is America
Music video was first uploaded to the Internet on the 6th of May 2018 and the
response of Twitter users at that time were varies. Even though, Childish
Gambino mentioned that the video is open to interpretations, some symbolism can
be seen clearly regarding social issues these days. This research aims to analyze
the Twitter sentiment towards the music video with the help of the social
constructivism theory. This research uses qualitative methods with the content
analysis method. The primary data source are tweets with the hashtag
#thisisamerica and the secondary data are news articles. There are 3 sentiments
which are negative, positive, and neutral, with negative being the majority.
Negative sentiments are tweets that are criticizing the government, positive are
tweets applauding the music video, and neutral tweets are usually information
about music awards, news schedule, and Childish Gambino’s tour schedule. The
researcher suggests that future researchers ask Twitter for the Academic Research
Access to help the future researcher retrieve data more efficiently.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Wirahman, Eggy NIM01045190062 eggy910@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Niyu, Niyu NIDN0324027803 niyu.fisip@uph.edu |
Uncontrolled Keywords: | kritik sosial; kekerasan bersenjata; Childish Gambino; pengalihan isu; rasisme |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program) Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program) |
Depositing User: | Eggy Wirahman |
Date Deposited: | 19 Jan 2023 02:39 |
Last Modified: | 07 Mar 2023 08:45 |
URI: | http://uat-repository.uph.edu/id/eprint/52812 |