This research seeks to comprehend the relationship between individual factor, marketing capability, capital availability, technology usage, and business success. This study employs a quantitative research methodology, and Google Forms is used to collect data from participants. This study was carried out in Indonesia with participants drawn from the country's major cities (Tangerang). Smart-PLS 3 was used to analyze the data using the outer model and inner model. Validity and reliability tests comprise the outside model, whereas the goodness of fit test, common method bias, R-square, predictive relevance, Tstatistics, and P-value tests comprise the inner model. Additionally, structural equation modeling is utilized inside the study's theoretical framework to test the construct correlations.