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Pengaruh support and challenges, motivation factor, economical factor, dan promotion factor pada umkm family business kerajinan tangan di Jawa Barat

Permata, Devina (2022) Pengaruh support and challenges, motivation factor, economical factor, dan promotion factor pada umkm family business kerajinan tangan di Jawa Barat. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Support and Challenges, Motivation Factor, Economical Factor, dan Promotion Factor terhadap UMKM Family Business kerajinan tangan di Jawa Barat. Subjek dalam penelitian ini adalah calon generasi penerus dari UMKM kerajinan tangan yang sudah beroperasi lebih dari 1 tahun di Cirebon. Data dikumpulkan dari 115 responden menggunakan teknik purposive sampling. Skala pengukuran yang digunakan adalah skala Likert yang dikenal dengan nilai 1-5 dari sangat tidak setuju hingga sangat setuju. Pengelolahan data penelitian ini menggunakan perangkat lunak SmartPLS 3.3.3. Berdasarkan hasil yang di dapat Support and Challenges, Motivation Factor, Economical Factor, dan Promotion Factor memiliki pengaruh terhadap UMKM Family Business kerajinan tangan di Jawa Barat.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Permata, Devina
NIM01011190009
devinaapermataa@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Meilani, Yohana
NIDN0712057301
yohana.meilani@uph.edu
Uncontrolled Keywords: support and challenges; motivation factor, economical factor; promotion factor; family business
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Devina Permata
Date Deposited: 20 Jan 2023 10:00
Last Modified: 20 Jan 2023 10:00
URI: http://repository.uph.edu/id/eprint/52903

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