Mario, Mario (2003) Praktik flashsale pada online marketplace ditinjau dari ketentuan predatory pricing dalam hukum persaingan usaha. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Due the developments of technology have caused trade from conventional systems to digital-based
systems, namely online marketplace. The significant development of online marketplace can
create a chance for some business actors to attempt a predatory pricing act and create
unfair business competition among sellers on online market and offline market. The act of predatory
pricing that is often found on online marketplace is in the form of large number of discounts in a
long amount of time, with a purpose to get rid of the competing business actors and set an entry
barrier for those actor businesses to get into the same market. Currently, there are no
regulations specifically for predatory pricing on online marketplace on business competitors. This
thesis will discuss on the regulations of predatory pricing in business competition law could catch
up with the development of technology that have created a new type of market such as online
marketplace. This study also discusses the regulations of flash sale on marketplace in view from
predatory pricing regulations in business competition law. In this study, the author uses a
normative judicial method with a statute approach and a conceptual approach. based on research
compiled by the author, the predatory pricing regulations contained in Article 20 of Law Number 5
of 1999 are no longer able to keep up with digital developments which also
encourage economic development, especially in Indonesia. In addition, more specific
arrangements are needed for implementing flash sales in online marketplaces so that promotions
with large discounts will not harm business competitors and set an entry barrier for new
competitors.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Mario, Mario NIM01051190176 mariosuhendraa@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Silalahi, Udin NIDK0320095801 udin.silalahi@uph.edu Thesis advisor Luna, Laurenzia NIDK0312089201 laurenzia.luna@uph.edu |
Uncontrolled Keywords: | predatory pricing, online marketplace, business competition |
Subjects: | K Law > K Law (General) |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Law > Law Current > Faculty/School - UPH Karawaci > Faculty of Law > Law |
Depositing User: | Mario Mario |
Date Deposited: | 24 Jan 2023 07:11 |
Last Modified: | 24 Jan 2023 07:11 |
URI: | http://repository.uph.edu/id/eprint/52974 |