The effect of country of origin on purchase intention: the mediating role of brand image and brand evaluation on fashion industry Indonesia

Kharisma, Wincent (2022) The effect of country of origin on purchase intention: the mediating role of brand image and brand evaluation on fashion industry Indonesia. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title]
Preview
Text (Title)
Title.pdf.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (68kB) | Preview
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (130kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (779kB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (759kB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (467kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (467kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)

Abstract

The purpose of this study was to establish the effect of country of origin to consumer purchase intention with the mediation of brand image and brand evaluation. The object of this research is foreign fashion brand which consist of ZARA, H&M, and Uniqlo. This research use quantitative approach which use the distribution of questionnaire. Through personal distribution, the researcher used Instagram, LINE, and WhatsApp to distributed the questionnaire. The gathered respondent is 58 respondent for the pre-test and 225 for the actual test. In this research, the researcher will use SmartPLS 3.2.9 to measure the outer model and the inner model of the primary data gathered. The outer model is used to measure the validity and reliability of the data. The inner model is used to analyse the relationship between variables by using R-square, T statistics, Original Samples, and P-square as the measurement for analysing the data. As the results is obtained, the researcher can conclude that Country of Origin, Brand Image, Brand Evaluation, and Purchase Intention have a significantly positive relationship, with Brand Image and Brand Evaluation as a mediator between Country of Origin and Purchase Intention.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Kharisma, Wincent
NIM01011190182
wincentkharisma@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Juniarty, Juniarty
NIDN0326067803
juniarty.fe@uph.edu
Uncontrolled Keywords: country of origin; brand image; brand evaluation; purchase intention; fashion industry; Indonesia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Wincent Kharisma
Date Deposited: 24 Jan 2023 04:38
Last Modified: 24 Jan 2023 04:38
URI: http://repository.uph.edu/id/eprint/52988

Actions (login required)

View Item
View Item