Studi kelayakan bisnis sekka japanese dessert house di Pantai Indah Kapuk Jakarta Utara

Makinto, Klara Jane (2022) Studi kelayakan bisnis sekka japanese dessert house di Pantai Indah Kapuk Jakarta Utara. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Studi Kelayakan Bisnis Sekka Japanese Dessert House dilakukan dengan tujuan menentukan kelayakan bisnis yang direncanakan dan memenuhi persyaratan akademik untuk memperoleh gelar Sarjana Terapan Pariwisata. Sekka Japanese Dessert House merupakan sebuah dessert shop dengan konsep dessert house dimana pelanggan dapat menikmati hidangan dessert yang dipesan secara langsung dan tentunya menjual beberapa dessert khas jepang lainnya. Dessert house ini didirikan di daerah Pantai Indah Kapuk 2, Jakarta Utara. Pantai Indah Kapuk dipilih karena pertumbuhan industri makanan dan minuman sangat pesat dan meningkat setiap tahunnya secara stabil sehingga meningkatkan peluang didirikannya Sekka Japanese Dessert House. Pengumpulan data untuk studi ini dilakukan dengan penyebaran kuesioner elektronik yang berisi pertanyaan mengenai aspek pasar dan pemasaran yang sudah disesuaikan dengan pertimbangan lokasi, operasional, dan tenaga kerja. Dengan perkiraan penjualan tahun pertama sebesar 17%, diperoleh penilaian investasi dengan nilai IRR>WACC, NPV>0, dan PI>1 sehingga menyimpulkan bahwa Sekka Japanese Dessert House layak untuk dijalankan.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Makinto, Klara Jane
NIM01541190157
klarajanemakinto@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Maleachi, Sandra
NIDN0305107301
sandra.maleachi@uph.edu
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Klara Jane Makinto
Date Deposited: 24 Jan 2023 08:29
Last Modified: 24 Jan 2023 08:29
URI: http://repository.uph.edu/id/eprint/53017

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