Kaeng, Gerald leonardo veransi (2022) Analisis pengaruh Rliability, Privacy And Security, Website Design Dan Customer Service & Support terhadap E-Banking Loyality melalui E-Banking Satisfaction pada pelanggan pengguna BCA Moblie di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
BCA Mobile adalah aplikasi mobile banking pertama di Indonesia yang berfungsi untuk memanjakan nasabahnya dalam melakukan kegiatan perbankanmelalui smartphone. Aplikasi BCA Mobile dirilis pada tahun 2011 yang dikelola oleh PT Bank Central Asia Tbk
Penelitian ini menghasilkan sebuah informasi yang cukup dan dibutuhkan oleh pihak bank BCA yang bertujuan untuk menciptakan e-banking satisfaction dan e-banking loyalty penggunaan Mobile Banking pada nasabah bank BCA
Penelitian ini bersifat kausal dengan metode kuantitatif dengan menggunakan software Amos 22.0 untuk membantu proses pengolahan data primer dari 113 pengguna BCA Mobile di Surabaya yang dikumpulkan dengan teknik Snowball Sampling.
Dalam penelitian ini ditemukan bahwa menciptakan E-banking satisfaction dan menciptakan loyalitas dari konsumen untuk melakukan pembelian kembali adalah dengan di pengaruhi oleh RELIABILITY, PRIVACY AND SECURITY, WEBSITE DESIGN DAN CUSTOMER SERVICE & SUPPORT. Sedangkan variable yang paling berpengaruh signifikan adalah paling penting dalam menciptakan kepuasan yaitu adalah variabel Privacy And Security menyatakan bahwa para responden sangat mementingkan keamaan yang ada di BCA Mobile.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Kaeng, Gerald leonardo veransi 02011190025 Gerald.leo22@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald 0720097804 ronald.suryaputra@uph.edu Thesis advisor Amel, Amel 0715128701 amelia.fe@uph.edu |
Uncontrolled Keywords: | reliability; privacy and security; website design dan customer service & support; e-banking loyalty; e-banking satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Users 5962 not found. |
Date Deposited: | 24 Jan 2023 01:49 |
Last Modified: | 24 Jan 2023 01:49 |
URI: | http://repository.uph.edu/id/eprint/53027 |