As'ad, Hafez Muhammad (2023) Analisis performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit terhadap use behavior melalui behavioral intention penggunaan ShopeePay di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan teknologi ke arah digital saat ini semakin pesat dimana manusia secara umum memiliki gaya hidup baru yang tidak bisa dilepaskan dari teknologi. Perkembangan teknologi ke arah digital telah memberikan peran penting ke semua aspek, salah satunya adalah perkembangan teknologi dan sistem informasi yang memberikan kemudahan pembayaran non tunai (Cashless). Bank Indonesia (BI) juga telah mencanangkan Gerakan Nasional Non Tunai (GNNT) yang bertujuan untuk menciptakan sistem pembayaran yang aman, efisien dan lancar yang akan mendorong sistem keuangan nasional beekerja secara efektif dan efisien. Tujuan penelitian dalam penelitian ini adalah untuk mengetahui penerimaan ShopeePay di Kota Surabaya. Berdasarkan hasil pembahasan pengolahan data dan pengujian hipotesis yang sudah dipaparkan dalam Bab IV. maka diambil kesimpulan bahwa H1, H2, H3, H4, H5, H6 dan H8 memiliki pengaruh positif tetapi tidak signifikan. sedangkan H7 memiliki pengaruh positif yang signifikan
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID As'ad, Hafez Muhammad 02011190073 hafez.erd@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Transcriber Ronald, Ronald 0720097804 ronald.suryaputra@uph.edu Thesis advisor Siahaya, Janice Carysa UNSPECIFIED UNSPECIFIED |
| Uncontrolled Keywords: | cashless |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
| Depositing User: | Users 6069 not found. |
| Date Deposited: | 24 Jan 2023 05:51 |
| Last Modified: | 24 Jan 2023 05:51 |
| URI: | http://repository.uph.edu/id/eprint/53031 |
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